Marketing Assistant Online Wine Store
Role
This is a new role that will support the expansion of BHW sales, marketing, and customer service. You will report directly to the Marketing Manager. You are a problem-solver and will play a role as an assistant. You will need to wear a variety of hats.
Here are some (but certainly not all) of the responsibilities for this position:
Roles and Responsibilities
Marketing & Communication of our brand message. Grow the number of consumers hearing and listening to us is our primary goal.

Responsibilities:

• Assist in the execution of marketing strategies
• Social media group management & growth
• Customer Service & Troubleshooting as needed
• Gathering/researching Public Relation contacts/growing detailed contact lists
• Content creation/planning
• Digital marketing
• G Suite experience
• Assist the manager with any day to day administrative support as required
• Manage calendars/meetings

Lead Generation

• Market research
• Email marketing
• You’ll make recommendations for ways to improve the customer experience
• Researching solutions for either cost-savings or efficiency improvement
• Helping the company be more efficient and improve ROI

Additional Expectations/Responsibilities:

• Brand marketing
• Advertising
• Client relations
• Sales
• Public Relations/Journalist Outreach
• Problem solve and be helpful in general
• Social media grid planning strategies
• Social media growth strategies
• Market trends

Skill Sets needed:

• Experience with Microsoft products
• Linkedin Sales Navigator
• Familiar with Google analytics
• Familiarity with Shopify/Wordpress & Klaviyo
• We currently use the following DM assets and you will need to be familiar with them all: Google Ads, FB Ads, Press Releases, Shopify Apps store, Octane.ai, GMB, YT, Linkedin, IG, Twitter

Attributes of the ideal candidate
When we think about the ideal person for this role, a few attributes come to mind.

Here are the important ones:

• Growth Mindset
• Detail-oriented
• Highly Organized
• Proficient with Excel/Google Docs/Google Sheet
• Clear communicator
• Skilled writer
• Calm under pressure
• Experienced with project management and logistics
• Personally invested in both personal and professional success
• Focused

Responsibilities:

• Assist in the execution of marketing strategies
• Social media group management & growth
• Customer Service & Troubleshooting as needed
• Gathering/researching Public Relation contacts/growing detailed contact lists
• Content creation/planning
• Digital marketing
• G Suite experience
• Assist the manager with any day to day administrative support as required
• Manage calendars/meeting

Additional Expectations/Responsibilities:

• Brand marketing
• Advertising
• Client relations
• Sales
• Public Relations/Journalist Outreach
• Problem solve and be helpful in general
• Social media grid planning strategies
• Social media growth strategies
• Market trend

Specific Tasks:

• Landing page management, formatting, skus
• SMS management on Klaviyo (uploading customer info) with developer
• Affiliate outreach and management
• Instagram and Facebook community management
• Content calendar management
• Holiday/event marketing planning management
• Data gathering for compliance
• Responsive and helpful to other tasks as neede