OVERVIEW:

We are seeking a highly motivated, talented and detail-orientated Marketing Assistant to join our growing team!
Based in Busby, to the south of Glasgow, Riverside Music College offers a range of innovative industry-leading commercial, educational and community-led creative arts services.
The ideal candidate will support various marketing initiatives, contributing to the development and execution of marketing strategies. This role requires a blend of creativity and analytical skills, as well as proficiency in various marketing tools and platforms. You will play a vital role in enhancing our brand presence and driving engagement across multiple channels.

EXPERIENCE AND SKILLS:

• Strong ideation and creation skills.
• Excellent writing, editing and proofreading skills with a keen eye for detail.
• Excellent communication and organisational skills.
• Previous experience in a marketing role.
• Skilled in using Adobe Creative Suite.
• Experience with CMS (Wordpress).
• Ability to film, edit and post high quality video content.
• Excellent knowledge of social media platforms and KPIs.
• Passion for content creation, music and the creative arts.
• Knowledge of GDPR regulations.

• Assist the Marketing Manager to develop strategic marketing initiatives and campaigns, ensuring alignment with company objectives.
• Assist the Marketing Manager to prepare reports using Microsoft Excel and Google Analytics which track campaign performance and ROI.
• Manage social media accounts, creating engaging content and monitoring performance metrics.
• Stay up to date with industry trends and emerging platforms to ensure social media growth and engagement.
• Assist to develop and deliver a social media communications calendar that aligns with business goals.
• Assist to create visually appealing marketing materials using Adobe Photoshop.
• Update news stories / blog on our websites using WordPress creating compelling copy.
• Organise coverage (filming / photography) for all internal and external RMC events where appropriate.
• Liaise with current students and Alumni, and the wider RMC network to create valuable content.
• Organise and create mail campaigns and assist in maintaining customer lists.
• Edit and proofread content to maintain high standards of quality and consistency.
• Oversee and maintain marketing permissions in line with GDPR.
• Engage with industry partners, artists, and influencers to grow our audience and brand.