Williams Group is an industry leader in optometry consulting, providing practice owners with the financial expertise to buy, grow, and sell their businesses. Our collaborative team delivers expert guidance that empowers success at every stage.
We’re seeking a Marketing Assistant who’s ready to bring fresh campaigns to life, manage our social presence, and keep our marketing engine running smoothly. If you’re creative, detail-oriented, and unafraid to test new ideas, this role offers significant freedom to make an impact.

POSITION OVERVIEW

The Marketing Assistant plays a critical role in executing day-to-day marketing activities, from social media management and content creation to CRM upkeep. This position offers significant creative freedom, the chance to pitch and test ideas, and the opportunity to directly influence the company’s marketing impact.

KEY QUALIFICATIONS

2+ years of marketing experience, ideally in B2B, healthcare, or consulting industries
Proficiency with Canva (Adobe Creative Cloud a plus), Constant Contact, and Salesforce
Strong copywriting and graphic design skills with attention to brand consistency
Ability to track and interpret marketing analytics for optimization
Excellent organization, time management, and ability to work independently in a remote environment
Creativity and a proactive approach to testing new ideas and strategies

Social Media Management
Develop monthly content calendars across Facebook, Instagram, LinkedIn, X, and TikTok
Create eye-catching graphics (Canva or Adobe Creative Cloud) and write engaging captions in the brand voice
Schedule posts, monitor trends, and track competitor content to keep strategies fresh
Respond to comments and messages promptly and professionally
Track follower growth, engagement rates, and content reach; share insights with the Marketing Director