Description:
Assists the Marketing Team by coordinating, monitoring, and executing marketing initiatives across a variety of channels and in all markets to meet the Bank’s strategic marketing plan and objectives. Utilizes creativity and organization working with digital and traditional marketing. Represents WNB while coordinating and executing events and community giving. Understands and completes job responsibilities in accordance with federal and state regulations.
Essential Functions:

Administrative 35%

• Tracks and monitors marketing performance indicators for campaigns, digital engagement, and events
• Researches, orders, inventories, and distributes ad novelties and logo wear as directed
• Coordinates, tracks, and reports on community giving in all markets
• Monitors competitor ads and promotions in all markets
• Tracks and maintains the Bank’s historical archives

Social Media, Graphic Design, and Campaigns 45%

• Assists with the development and implementation of the bank’s social media plan for growth
• Assists with graphic design and implementation of marketing materials, for digital and traditional marketing, social media, external communications, public relations, and internal documents as directed
• Serves as the Bank’s photographer and videographer as directed
• Schedules and distributes advertising materials to vendors and coworkers as directed
• Updates, monitors, and archives the Bank’s marketing efforts

Events 10%

• Coordinates vendors, staff, and volunteers for bank and community events in all markets as needed
• Prepares materials, assists in the set up and take down for bank and community events in all markets as needed
• Maintains the event calendar for all markets
• Assists in measuring event success and makes recommendations for improvement

Additional Duties and Responsibilities 10%

• Assists with coworker marketing, branding, referral, and social media training
• Provides tours of the Historic Downtown Winona Office
• Serves as a community and Bank representative
• Participates in internal and external training and development opportunities as required
• Other job-related duties necessary to carry out the responsibilities of this position

Requirements:

KNOWLEDGE, SKILLS AND ABILITIES:

A degree or certification in marketing, communications, or related field required. Previous marketing, graphic design, website/social media management and event planning preferred. Experience with Adobe Creative Cloud and Microsoft Office required. Familiarity with financial institution products, operations, and procedures preferred. Must possess courteous and professional customer service attitude; excellent verbal and written communication skills. Ability to maintain the integrity of highly confidential client and Bank information. Must be able to demonstrate effective organizational and planning skills. Must possess strong computer skills; technical ability to input and retrieve computerized information; knowledge of graphic design and web software; basic mathematical skills up to and including decimals; legible handwriting. Must be able to deal effectively with time pressures and stress that can change hourly depending on level of activity; effective problem solving and research skills. Must be a self-starter and independent thinker and meet goals as outlined by the Marketing Manager.
Working Conditions:
Work is performed largely in an office environment with minimal chance for personal injury. Occasional out-of-town and overnight business travel (air or auto) is required for business and education. Regular mental and visual concentration for computer usage required. Regular use of telephone. Frequent repetitive use of keyboard for approximately 7 hours per day. Requires ability to receive and provide detailed information through verbal and written communication. Requires near-, mid-range, and far vision; depth perception, color vision, and field of vision. Will alternate sitting, standing, and walking throughout work shift. Bend, turn, lift, and carry up to 50 pounds of documents, event/ad novelty items, office supplies. Hours of work are generally during regular business hours, but also include occasional nights and weekends for events. There will be some variation in work hours due to special projects, deadlines, community events, and other concerns.

• Assists with coworker marketing, branding, referral, and social media training
• Provides tours of the Historic Downtown Winona Office
• Serves as a community and Bank representative
• Participates in internal and external training and development opportunities as required
• Other job-related duties necessary to carry out the responsibilities of this positio