Marketing Associate - 12 month FTC at Informa

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

11 Jan, 26

Salary

60000.0

Posted On

13 Oct, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event Marketing, Digital Marketing, Email Marketing, Social Media, CRM Management, Data Analysis, Content Creation, Communication, Teamwork, Budget Management, ROI Tracking, Lead Generation, Collaboration, Project Management, Microsoft Office Suite, Creativity

Industry

Information Services

Description

Company Description Informa Real Estate includes brands such as IMN, The Buildings Show, Greenbuild, and Canadian Real Estate. It's part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections. We run over 80 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses. Job Description This role is based in our Eglington Ave W, Toronto office The Marketing Associate will develop and execute event marketing plans, integrating online, email and social for our events with an aim to drive delegate/sponsorship revenue, generate inbound leads and overall event attendance. We are looking for an entry-level marketer who is pro-active and passionate about event marketing, with a commitment to innovating and growing our events with every campaign. Core responsibilities: Drive the strategic direction of a portfolio of events to maximize demand generation and ROI. Communicate marketing event strategy with Senior Marketing Manager, Director of Marketing and event team. Generate customer acquisition via digital marketing channels, including email, search, display, social, external partner marketing collaborations. Closely audit program and campaign performance. Manage the development and production of event related marketing content and creative materials including customized communication and collateral for event campaigns and key clients in collaboration with event team and in-house design. Work with in-house designer to ensure event display accurately represents our brands. Gather and track ROI, engagement analytics and feedback to consistently assess opportunities for improvement and support the ongoing marketing strategy. Build and manage databases, ensuring our data is kept up-to-date, targeted, and relevant for every event campaign. This will involve regular use of our CRM system and excel. Master email marketing by utilizing Adestra and other platforms to design and implement effective campaigns. Continuously analyze campaign performance to optimize delivery and achieve measurable results. Maintaining company website across event profiles to ensure content is current and optimized. Establish partnerships with relevant organizations to promote conferences via digital and print media Manage and control marketing spend and budget. Produce a post conference campaign analysis for each event using relevant analytics tools to track performance. Qualifications Bachelor’s in marketing or related discipline and/or recognized marketing certification Ability to work to deadlines and multitask projects Excellent communication skills, both written and oral Team player Fluency in Microsoft Office Suite Experience with utilizing social media platforms (LinkedIn and Twitter preferred) Metric driven and able to draw insight from complex marketing data Ability to travel nationally and internationally without restrictions that might affect visa applications Additional Information We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Comprehensive time off package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days Work from almost anywhere for up to 4 weeks per calendar year Competitive benefits, including Share Match program Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $55,000- $60,000 based on experience. This posting will automatically expire on 27th October 2025 We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Responsibilities

The Marketing Associate will develop and execute event marketing plans to drive delegate/sponsorship revenue and overall event attendance. They will manage marketing content production and analyze campaign performance to optimize results.