MARKETING ASSOCIATE, BRAND GROWTH & STRATEGY EMEA

at  Ralph Lauren

Ref #:
W158567
Department:
Marketing
City:
London
State/Province:
London
Location:
United Kingdom
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Location: London, Ralph Lauren 50 New Bond Street
Department: Marketing & Communication
Contract: full time
Hours: 9am – 6pm, Monday to Friday
We are looking for a strategic, collaborative and creative marketing professional to join our EMEA Marketing Brand Growth team. This role involves overseeing the brand growth strategy for all RL brands (Polo, Collection, Purple Label, Lauren & Licensee) and developing a comprehensive marketing strategy for key regions and cities.
Essential Duties & Responsibilities

EXPERIENCE, SKILLS & KNOWLEDGE

Ideal candidates will possess a genuine passion for the Ralph Lauren brand, a keen interest in fashion and digital innovation, and the ability to drive impactful results.

EXPERIENCE, SKILLS & KNOWLEDGE

The ideal candidate will possess:

• Strong communication skills with a business mindset and a creative entrepreneurial spirit to drive ambitious projects involving multiple stakeholders.
• At least one full strategic cycle of marketing experience in international consumer goods organizations, preferably in premium brands or fashion/luxury retail.
• Expertise in strategic analysis, digital marketing, communications, brand amplification and the 360 marketing process from development to planning to implementation.
• The ability to thrive in a fast-paced environment while managing multiple tasks effectively.
• Strong analytical skills for budget management and expense tracking.
• Initial experience in people management, demonstrating the ability to inspire teams would be plus.
• A proactive approach to creative thinking with a passion for branding and market trends.
• Excellent written and oral communication skills, with proficiency in Microsoft Office (Outlook, Word, PowerPoint & Excel).
• Fluency in English; additional languages (especially French) are a bonus.
• An appreciation for cultural differences and international curiosity.

The candidate should be detail-oriented with strong organizational skills while being adaptable to ambiguity in a fast-paced environment.

KEY RESPONSIBILITIES:

• Lead and implement the regional vision and long-term strategy in collaboration with internal and external stakeholders.
• Build a consumer-centric approach to engage local cultures effectively.
• Develop a deep understanding of regional markets and consumer insights to enhance brand desirability and awareness.
• Create impactful branding platforms and support innovative projects that align with business strategies.
• Ensure effective cross-channel collaboration in marketing tactics to optimize relevance across various regions.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Reporting to the Brand Growth Senior Marketing Manager, you will drive:

To excel in this role, you will need:

• A strong knowledge of regional markets and an in-depth understanding of the consumer and competitive landscape.
• The ability to implement business strategies while aligning with the brand vision.
• A transformative mindset to craft compelling campaigns that resonate across diverse geographic regions.
• Proven project management skills to deliver large-scale campaigns successfully