This is where your work makes a difference.
At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Here, you will find more than just a job—you will find purpose and pride.

YOUR ROLE AT BAXTER

This is where your ideas lead to success
The Marketing Associate role at Baxter Canada involves offering expertise in Digital Health to local marketing teams. Digital Marketing involves optimizing commercial strategies, to drive sales growth, marketing efficiency, and communications support. Involves also the use of online platforms, channels, and strategies to promote Baxter’s products and services, reach target audiences, and drive customer engagement, sales, and brand awareness. This includes search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising. Key support involves completing new resources, tools, and expertise provided to marketers to optimize and improve their digital marketing campaigns. These responsibilities highlight the role’s focus on digital content management, collaboration with business units, continuous partnership with Global Corporate & Digital Marketing teams, and the promotion of innovative marketing strategies.

WHAT YOU’LL BE DOING

• Provide marketing support for market research initiatives and customer events.
• Help develop and analyze customer surveys; research competitors, clinical practices, and customer behaviors for team insights.
• Collaborate with the Marketing team to lead all aspects of the Education Portal, including refreshing learning materials and maintaining content to keep it current and pertinent.
• Work with Commercial Perfection and Global Corporate Marketing to get access to, review and present key digital marketing metrics across Canadian assets (i.e. Education Portal, Coordinated Campaigns.
• Run and refresh Baxter Canada’s LinkedIn pages to get along with the professional community and advocate for Baxter’s initiatives.
• Be responsible for the project execution and scaling of customer-facing portals.
• Work closely with different departments on a range of ongoing projects that include third-party vendors, like leading all aspects of the creation and upkeep of micro-sites.
• Collaborate with Corporate Marketing leads to stay informed about martech (Marketing Technology) platforms being supported at Baxter or equivalent experience.
• Partner with Marketing leads in the planning and execution of education campaigns and boost initiatives.
• Conduct presentations and training sessions for marketing teams on how to systematically initiate events, webinars, and LinkedIn publications. Provide crucial information and resources to marketing colleagues, including helpful marketing utilities, activities, and tools available at Baxter.
• Ongoing monitoring and mentorship of campaigns with marketing leaders and corporate marketing. Nurturing use of data driven iterative campaigns. Pulling data to be able to answer questions asked (like traffic to our site/adoption rates, etc.).