Marketing Associate at Lafferty Equipment Manufacturing Inc

Hill Township, Arkansas, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

0.0

Posted On

06 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Graphic Design, Video Production, Digital Marketing, Adobe Creative Suite, Communication Skills, Organizational Skills, Media Management, Content Creation, Campaign Performance Tracking, Event Logistics, Team Collaboration, Budget Tracking, Promotional Materials, Video Editing, Social Media Management, Trade Show Support

Industry

Industrial Machinery Manufacturing

Description

Description The Marketing Associate will play a key role in supporting day-to-day marketing & design operations. Working directly with the Director of Marketing, this position will assist with graphic design & video production to strengthen brand awareness and support business objectives. Requirements Key Responsibilities Assist in the planning and execution of marketing campaigns, product launches, and promotional activities. Design & deliver marketing materials, including brochures, catalogs, email newsletters, social media posts, tradeshow materials, and website updates. Manage and maintain digital assets, ensuring content accuracy and brand consistency. Support trade show and event logistics — from booth setup coordination to follow-up communication. Track and report on campaign performance metrics and marketing KPIs. Collaborate with internal teams (sales, design, production) and external vendors to meet project deadlines. Maintain the marketing calendar and assist with budget tracking and purchase orders. Provide general administrative support to the Director of Marketing and the broader marketing team. Produce & edit a variety of promotional & educational video content. Qualifications Bachelor’s degree in marketing, Visual Arts, or a related field, or equivalent experience. 1–3 years of experience in a marketing or administrative support role (manufacturing or B2B experience preferred). Graphic design & video production editing experience Digital & print media experience, including publications, trade show materials, large print media. Media management & production workflow knowledge. Strong organizational skills and attention to detail. Excellent written and verbal communication skills. Video production expertise in lighting, shooting, audio recording, color grading, motion graphics, editing, and other related skills. Knowledge of video equipment purchasing requirements and appropriate care. Proficiency in Adobe Creative Suite (Premiere, After Effects, InDesign, Photoshop, Illustrator) or Davinci Resolve required. Experience with digital marketing tools such as HubSpot, Mailchimp, Google Analytics, or social media scheduling platforms preferred. Ability to manage multiple projects simultaneously in a fast-paced environment, to meet demanding content calendar deadlines. Physical Requirements · Ability to lift, carry, and transport video equipment and accessories weighing up to 40 pounds. · Ability to stand, walk, bend, kneel, and crouch for extended periods. · Must be able to sit or stand for long durations, sometimes while operating cameras. · Manual dexterity and hand-eye coordination sufficient to operate cameras, gimbals, lighting equipment, and editing tools. · Ability to visually frame and focus shots, adjust lighting, and review footage for quality (with or without corrective lenses). · Sufficient hearing ability to monitor and adjust audio levels during recording and editing (with or without assistive devices). · Must be comfortable working in a variety of environments—indoor, outdoor, and on location—which may involve varying temperatures, lighting conditions, or minor physical obstacles. · Ability to travel between locations with equipment as required. The above statement reflects the general details considered necessary to describe the principal functions of the job identified and shall not be construed as a detailed description of all the work requirements that may be inherent in the job. Please note that all Talent Management activities, including recruitment, are managed exclusively by the Human Resources department. We kindly ask that you do not contact department leaders directly, as all recruitment efforts are coordinated through HR. For any job or recruitment-related questions, please contact hr@cfstech.com.

Responsibilities

The Marketing Associate will assist in planning and executing marketing campaigns and creating marketing materials. This role also involves managing digital assets and supporting trade show logistics.