OVERVIEW

We are seeking a dynamic and results-driven Marketing Associate to join our team. The ideal candidate will have a passion for marketing and a strong understanding of various marketing channels. This role requires creativity, analytical thinking, and the ability to work collaboratively in a fast-paced environment. As a Marketing Associate, you will play a crucial role in developing and executing marketing strategies that drive brand awareness and engagement across multiple platforms.

QUALIFICATIONS

• Proven experience in marketing roles with a focus on digital marketing strategies.
• Strong knowledge of SEO best practices and social media platforms.
• Familiarity with multichannel marketing techniques and performance metrics analysis.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation purposes.
• Experience in B2B marketing is preferred but not required.
• Understanding of email marketing best practices and tools for effective campaign management.
• Ability to analyze data using Google Analytics to inform decision-making processes.
• Excellent research skills with the ability to translate findings into actionable insights.
• Strong copywriting skills with attention to detail in written communications.
• Familiarity with e-commerce platforms and HTML is advantageous but not mandatory.
• A proactive attitude towards learning new tools and techniques in the ever-evolving field of marketing. Join us as we strive to elevate our brand presence through innovative marketing strategies!
  Job Type: Full-time
  Pay: $20.00 - $25.00 per hour
  Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Ellicott City, MD 21043 (Required)

Ability to Relocate:

• Ellicott City, MD 21043: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Ellicott City, MD 2104

• Build dynamic marketing plans and strategies to establish links between the pharmacy and healthcare facilities
• Compile lists of prospective healthcare providers with feedbacks after visits
• Visit dentists’ offices, veterinarians’ offices, long-term facilities, various healthcare clinics and doctors’ offices to promote our services and understand their needs and preferences to facilitate their services for their patients
• Record all activities with the latest updates for all customers
• Develop and maintain relationships with healthcare providers contacts
• Stay abreast of new services and policies of the pharmacy as well as evolving needs of healthcare providers and patients
• Promote and maintain social media platforms for the pharmacy
• Communicate relevant findings to the manager
• Perform and execute other marketing duties as directed by the manager of the company
• Develop and implement SEO strategies to enhance online visibility and search rankings.
• Manage social media marketing campaigns across platforms such as Facebook, Instagram, and LinkedIn to engage target audiences.
• Execute multichannel marketing initiatives that align with overall business goals.
• Collaborate on advertising sales strategies to maximize revenue opportunities.
• Utilize Adobe Creative Suite to create compelling visual content for digital and print media.
• Support digital marketing efforts through content creation, including blogs, articles, and website copy.
• Engage in B2B marketing efforts to foster relationships with business clients and partners.
• Implement marketing automation tools to streamline processes and enhance customer engagement.
• Analyze performance marketing metrics using Google Analytics to optimize campaigns effectively.
• Conduct e-commerce strategies that drive online sales growth while managing product listings on platforms like WordPress.
• Utilize HTML for website updates and improvements as needed.
• Perform market research to identify trends, competitor activities, and customer preferences.
• Write persuasive copy for email marketing campaigns that resonate with target audiences.
• Manage budgeting for various marketing projects ensuring effective allocation of resources.
• Oversee print advertising initiatives to maintain brand consistency across all channels.
• Leverage Google AdWords for targeted advertising campaigns aimed at increasing traffic and conversions.