JOB DESCRIPTION

Overview
As an employee of Indiana’s most comprehensive health system, we are excited to support team members who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. Your personal and professional growth is our top priority.
IU Health is invested in the lives of Hoosiers, leading the transformation of healthcare to make Indiana one of the nation’s healthiest states.

This role is a part of the System Brand Marketing. They will:

• Support the achievement of strategic business units including Lab Services and Employer Brand marketing objectives through the execution of effective brand plans. Additionally, the Marketing Associate will support foundational brand priorities through the execution of key marketing strategies.
• Successfully identify and implement marketing strategies and programs in collaboration with cross-functional teams. Provides support for the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. Responsible for research and competitive analysis for marketing projects. Works with other functional areas to collect information. Analyzes and interprets data and recommends changes to marketing objectives and/or programs.
• Attention to detail and strong project management skills are must for this position. Strong communication skills in collaborating with and supporting business partners and vendors are required.
• Demonstrate a commitment to IU Health’s mission, vision, and values by exhibiting behaviors and delivering results that align with the strategic direction of the organization. Continuously provides the best individualized care and service to patients, customers, colleagues, business partners, and the communities we serve.
• Thoroughly analyze problems and opportunities, and their impact on the business, marketing in particular. Considers all fact-based and stakeholder information in order to evaluate alternatives and make judgment-rich decisions. Probes symptoms to determine the underlying causes of problems and then integrates information from a variety of sources to arrive at optimal solutions.
• Develop solutions with sound methodologies, guidelines, and marketing best practices; makes decisions and solve problems within project plan parameters; recognizes patterns, time sequences, events, or underlying issues in complex relationships; chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources.
• Exhibit a basic understanding of the organization and how it is structured, the dynamics of the health systems industry at large, and the overall competitive landscape. Has foundational knowledge of business functions and operations of the marketing department.
• Collaborate with others to find creative and innovative marketing and business solutions. Actively contributes to their team(s), and the achievement of team and organizational goals. Engages, guides and mentors other team members as needed.
• Addresses problems directly and implements objectives effectively. Produces on time, high-quality work deliverables. Able to apply basic project management principles and ensure standard of work is place and reflects leading marketing best practices.
• Proactively resolve issues, address concerns, identify potential risks, and improve overall processes and outcomes. Seeks new ways to improve individual and team efforts for overall success, while promoting collaboration and teamwork

At IU Health, your personal and professional growth is a top priority. You will have access to many diverse opportunities to learn and develop in meaningful ways that matter most to you, such as training, leadership development, promotion opportunities and cross training development. We offer a comprehensive benefits package designed for you, which includes Medical-Dental-Vision, a matching 401K, PTO, tuition reimbursement program, wellness program, and more!

Bachelors Degree Required.

• Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred.
• 0-3 years of relevant experience.
• Requires experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

QUALIFICATIONS FOR THE MARKETING ASSOCIATE, SYSTEM BRAND ROLE

Overview
As an employee of Indiana’s most comprehensive health system, we are excited to support team members who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. Your personal and professional growth is our top priority.
IU Health is invested in the lives of Hoosiers, leading the transformation of healthcare to make Indiana one of the nation’s healthiest states.

This role is a part of the System Brand Marketing. They will:

• Support the achievement of strategic business units including Lab Services and Employer Brand marketing objectives through the execution of effective brand plans. Additionally, the Marketing Associate will support foundational brand priorities through the execution of key marketing strategies.
• Successfully identify and implement marketing strategies and programs in collaboration with cross-functional teams. Provides support for the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. Responsible for research and competitive analysis for marketing projects. Works with other functional areas to collect information. Analyzes and interprets data and recommends changes to marketing objectives and/or programs.
• Attention to detail and strong project management skills are must for this position. Strong communication skills in collaborating with and supporting business partners and vendors are required.
• Demonstrate a commitment to IU Health’s mission, vision, and values by exhibiting behaviors and delivering results that align with the strategic direction of the organization. Continuously provides the best individualized care and service to patients, customers, colleagues, business partners, and the communities we serve.
• Thoroughly analyze problems and opportunities, and their impact on the business, marketing in particular. Considers all fact-based and stakeholder information in order to evaluate alternatives and make judgment-rich decisions. Probes symptoms to determine the underlying causes of problems and then integrates information from a variety of sources to arrive at optimal solutions.
• Develop solutions with sound methodologies, guidelines, and marketing best practices; makes decisions and solve problems within project plan parameters; recognizes patterns, time sequences, events, or underlying issues in complex relationships; chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources.
• Exhibit a basic understanding of the organization and how it is structured, the dynamics of the health systems industry at large, and the overall competitive landscape. Has foundational knowledge of business functions and operations of the marketing department.
• Collaborate with others to find creative and innovative marketing and business solutions. Actively contributes to their team(s), and the achievement of team and organizational goals. Engages, guides and mentors other team members as needed.
• Addresses problems directly and implements objectives effectively. Produces on time, high-quality work deliverables. Able to apply basic project management principles and ensure standard of work is place and reflects leading marketing best practices.
• Proactively resolve issues, address concerns, identify potential risks, and improve overall processes and outcomes. Seeks new ways to improve individual and team efforts for overall success, while promoting collaboration and teamwork

At IU Health, your personal and professional growth is a top priority. You will have access to many diverse opportunities to learn and develop in meaningful ways that matter most to you, such as training, leadership development, promotion opportunities and cross training development. We offer a comprehensive benefits package designed for you, which includes Medical-Dental-Vision, a matching 401K, PTO, tuition reimbursement program, wellness program, and more!

• Bachelors Degree Required.
• Degree in Marketing, Business, Sales, Journalism, or healthcare-related field preferred.
• 0-3 years of relevant experience.
• Requires experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

Indiana University Health is Indiana’s most comprehensive health system, with 15 hospitals and nearly 40,000 team members serving Hoosiers across the state. Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We’re looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves

This role is a part of the System Brand Marketing. They will:

• Support the achievement of strategic business units including Lab Services and Employer Brand marketing objectives through the execution of effective brand plans. Additionally, the Marketing Associate will support foundational brand priorities through the execution of key marketing strategies.
• Successfully identify and implement marketing strategies and programs in collaboration with cross-functional teams. Provides support for the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. Responsible for research and competitive analysis for marketing projects. Works with other functional areas to collect information. Analyzes and interprets data and recommends changes to marketing objectives and/or programs.
• Attention to detail and strong project management skills are must for this position. Strong communication skills in collaborating with and supporting business partners and vendors are required.
• Demonstrate a commitment to IU Health’s mission, vision, and values by exhibiting behaviors and delivering results that align with the strategic direction of the organization. Continuously provides the best individualized care and service to patients, customers, colleagues, business partners, and the communities we serve.
• Thoroughly analyze problems and opportunities, and their impact on the business, marketing in particular. Considers all fact-based and stakeholder information in order to evaluate alternatives and make judgment-rich decisions. Probes symptoms to determine the underlying causes of problems and then integrates information from a variety of sources to arrive at optimal solutions.
• Develop solutions with sound methodologies, guidelines, and marketing best practices; makes decisions and solve problems within project plan parameters; recognizes patterns, time sequences, events, or underlying issues in complex relationships; chooses the best alternative based on consideration of pros, cons, tradeoffs, timing, and available resources.
• Exhibit a basic understanding of the organization and how it is structured, the dynamics of the health systems industry at large, and the overall competitive landscape. Has foundational knowledge of business functions and operations of the marketing department.
• Collaborate with others to find creative and innovative marketing and business solutions. Actively contributes to their team(s), and the achievement of team and organizational goals. Engages, guides and mentors other team members as needed.
• Addresses problems directly and implements objectives effectively. Produces on time, high-quality work deliverables. Able to apply basic project management principles and ensure standard of work is place and reflects leading marketing best practices.
• Proactively resolve issues, address concerns, identify potential risks, and improve overall processes and outcomes. Seeks new ways to improve individual and team efforts for overall success, while promoting collaboration and teamwor