Marketing Audience Management Senior Analyst at Citi

Heredia, , Costa Rica -

Full Time

Start Date

Immediate

Expiry Date

13 Apr, 26

Salary

0.0

Posted On

13 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Offer Targeting, Campaign Strategies, Data Analysis, Quantitative Techniques, SQL, SAS, Digital Marketing, Vendor Management, Consumer Lending, Direct Marketing, CRM, Dashboard Reporting, Optimization, Salesforce Marketing Cloud, Email Deployment

Industry

Financial Services

Description

Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties. Educate marketing partners on new toolsets and help develop and implement best-in-class customer centric campaign strategies. Provide insight driven recommendations to optimize strategies and enhance operational process components. Working knowledge of multi-channel, customer centric marketing techniques. Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques. Experience driving sophisticated exploratory data analysis and provides results to Business Partners. Full knowledge must be gained of platform environments, data and ecosystem. 5-8 years of experience in a digital or database marketing role, preferably in financial services. 3-5 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset. SQL is required and SAS experience is a plus. Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred. Understanding of legal, regulatory environment and experience within a highly controlled environment preferred. Experience with consumer lending or 3rd party marketing preferred. Experience with digital marketing and vendor management preferred. Acumen working in a technical environment to solve business related problems. Experience analyzing marketing efforts, including dashboard reporting and MIS. Optimization experience a plus. Salesforce Marketing Cloud experience a plus. Digital Marketing and Email Deployment experience a plus Bachelors/University degree or equivalent experience ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Works with considerable latitude for decision making in setting priorities under area of responsibility.

Responsibilities

Manage offer targeting and implementation across multiple channels. Provide insight-driven recommendations to optimize strategies and enhance operational processes.