Drive impactful marketing solutions as a Marketing Automation Analyst at Fidelity in Toronto. This hybrid role focuses on managing product backlogs and optimizing marketing technologies.

As a vital member of the Marketing Automation team, you will prioritize product backlogs and translate business requirements into actionable user stories. Your analytical skills will enable personalized customer experiences while contributing to Fidelity's digital transformation.

Key Responsibilities:

• Own and manage the marketing automation product backlog

• Partner with stakeholders to define business value and user stories

• Collaborate with Agile teams throughout development cycles

• Support product roadmap development and release planning

• Conduct proof-of-concept evaluations and user acceptance testing

Requirements:

• 1-2 years experience in Marketing and automation platforms

• Solid analytical and problem-solving skills

• Experience in Agile environments

• Proficiency with JIRA and Confluence tools

• University degree or equivalent work experience

Leverage your marketing expertise to enhance Fidelity's digital initiatives and optimize customer engagement in Toronto.

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