Marketing Automation Campaign Specialist at Labcorp

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

28 May, 26

Salary

0.0

Posted On

27 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketo, B2B Digital Marketing, Campaign Building, Email Development, Landing Pages, Forms, Smart Campaigns, Reporting, Audience Segmentation, QA Testing, Lead Lifecycle Management, CRM Integration, Salesforce, Email Compliance, HTML/CSS, Workfront

Industry

Medical Practices

Description

The Marketing Automation Campaign Specialist builds and optimizes B2B digital marketing campaigns within Adobe Marketo, translating marketing strategy into scalable, high-quality programs. This role ensures campaigns are delivered with accuracy, consistency, and alignment to enterprise governance standards. Operating within an evolving marketing technology ecosystem, the specialist contributes to platform enhancements, program scalability, and process improvements. The role partners closely with marketing, analytics, CRM teams, and external agencies to support successful campaign activation and ongoing performance optimization. Key Responsibilities Build and execute Marketo programs and assets including emails, landing pages, forms, smart campaigns, and reports. Execute campaign builds based on documented briefs, requirements, and strategic direction from marketing stakeholders. Activate and operationalize audience segments sourced from enterprise data platforms within Marketo programs. Apply campaign-level filters, targeting logic, and distribution rules as needed to support launch objectives. Perform thorough QA testing across emails, landing pages, forms, workflows, and lead routing prior to deployment. Support lead lifecycle processing, CRM sync validation, and basic troubleshooting of integration-related issues. Partner with marketing analysts to support campaign reporting and provide execution-level performance insights. Maintain documentation, naming conventions, templates, and operational standards within Marketo. Contribute to ongoing platform enhancements and scalability initiatives post-implementation. Support cross-functional marketing automation projects as needed. Manage campaign intake, build timelines, and task execution through Workfront to ensure alignment with enterprise processes and SLAs. Qualifications 3–5 years of marketing automation experience, preferably in Marketo. Hands-on experience building emails, landing pages, forms, and automated campaign workflows. Familiarity with B2B marketing processes including lead lifecycle management and CRM integration (Salesforce preferred). Working knowledge of global email compliance standards (CAN-SPAM, CASL, GDPR). Basic HTML/CSS troubleshooting skills. Experience working in a complex or regulated enterprise environment preferred. Strong attention to detail and demonstrated quality assurance discipline. Experience operating within structured campaign intake and project management systems (Workfront or similar). Demonstrated ability to manage multiple campaign builds simultaneously while adhering to defined processes and timelines. Strong communication skills with the ability to work independently and collaboratively within cross-functional teams. Marketo certification is a plus. Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement. We believe in the power of science to change lives. Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. Here, you can join our nearly 70,000 employees, serving clients in more than 100 countries, as we work together to transform approaches to patient care.

Responsibilities

The specialist is responsible for building and optimizing B2B digital marketing campaigns primarily within Adobe Marketo, ensuring accuracy, consistency, and alignment with governance standards. This involves executing Marketo programs, activating audience segments, performing thorough quality assurance testing, and supporting lead lifecycle processing.