Transfr is on a mission to help create pathways to career success. Our immersive career exploration and training simulations empower learners and job seekers of all ages find the right job for them and build the skills they need to enter (or reenter) the workforce or change careers — helping them improve their quality of life.
Immersive VR experiences from Transfr have been shown in studies to deliver better learning gains than video tutorials, slide presentations, and other training methods. Learners also find Transfr experiences highly engaging and enjoyable. At Transfr, we believe the future starts with innovative workplace training and skills development. We’re building bridges between schools, workplaces, and governments to help improve training and job placement pipelines and create a better tomorrow, today.
Summary: As the Marketing Automation Director, you will develop and execute a scalable marketing automation strategy to optimize lead generation, engagement, and conversion. You’ll be responsible for growing our consented email database, improving email deliverability, and driving high-performing, targeted email campaigns. With a focus on HubSpot and Salesforce integration, you’ll work cross-functionally to ensure that marketing automation efforts are closely aligned with sales and revenue teams.

QUALIFICATIONS:

• Minimum 5 years of direct experience administering marketing automation systems, with a focus on developing and executing email marketing strategies.
• Strong understanding of email deliverability and best practices to improve inbox placement and sender reputation including Google Postmaster Tools.
• A natural interest in keeping up with email service provider (ESP) algorithms, deliverability guidelines, and the latest industry trends.
• Highly analytical, with the ability to track and report on key performance metrics, optimizing email campaigns based on data insights.
• Ability to manage multiple projects simultaneously.
• Goal-oriented with a track record of achieving measurable results through automation and email marketing.
• Excellent collaboration skills, with the ability to work cross-functionally with teams such as sales, content, and product marketing.
• Experience with multi-touch attribution data collection and reporting.
• Experience with Wordpress, Hubspot and Hubspot - Salesforce integration is highly preferred.
• Experience in B2B marketing with an understanding of lead routing and lifecycle tracking.

Please refer the Job description for details