JOB DESCRIPTION:

The Marketing Automation Email Specialist is detail-oriented and technically skilled in Salesforce Marketing Cloud and able to support the hands-on development, deployment, and maintenance of email campaigns and automations. The Specialist is a tactical executor with deep knowledge of the SFMC platform, coding for email, and data-driven personalization. The Specialist plays a key role in transforming campaign requirements into functional, high-performing emails and journeys within SFMC.
Minimum Qualifications:

Master’s degree in Marketing, Technology, or a related field of study required. Or a bachelor’s degree in Marketing, Technology or other related field of study with related work experience equivalent to a master’s degree in the proceeding fields

• Working HTML/CSS knowledge for email development; familiarity with AMPscript and dynamic content techniques.
• Basic ability to write and modify SQL queries for audience segmentation.
• Working knowledge of conducting QA and testing across devices and platforms (e.g., Litmus, Email on Acid).
• Understanding of deliverability, list management, and email compliance practices.
• Demonstrated ability to provide excellent internal customer service, effectively translating stakeholder requirements into successful SFMC email campaigns and providing ongoing technical support and troubleshooting.
• Proficient in designing and developing email communications within Salesforce Marketing Cloud that adhere to current accessibility standards, ensuring content is usable by individuals with disabilities.
• Attention to detail for basic proofreading of email content (e.g., grammar, spelling, punctuation, style consistency) and light professional writing skills.
• Working experience in Salesforce Marketing Cloud (Email Studio, Content Builder, Automation Studio, Journey Builder).

Please refer the Job description for details