MARKETING AUTOMATION EXECUTIVE

Permanent contract / Central London, United Kingdom
This position can be remote up to 60% of the weekly working time.
Sommet Education is a hospitality management and pastry & culinary arts education group of more than 1200 employees that is home to five leading brands: Glion Institute of Higher Education, Les Roches Global Hospitality Education, Ecole Ducasse, Invictus Group and the Indian School of Hospitality. Our headquarters are based in Lausanne, Switzerland, with additional hubs in Marbella, Spain (Accounting) and London, UK (Enrolment, Marketing and Digital).
You share our values: Development, Distinctiveness, Joint commitment, Openness and Sense of service.
We are seeking a Marketing Automation Executive to join our friendly and dynamic Digital Marketing Team. This is an exciting opportunity to work for an international company.
Are you passionate about driving digital marketing success through automation? Do you want to shape cutting-edge campaigns for world-renowned institutions like Glion, Les Roches, École Ducasse & ISH?
The Marketing Automation Executive will be at the forefront of creating, launching, and optimizing automated marketing campaigns. From email nurturing to omnichannel personalization, your role will ensure top-notch content and campaign performance. With the opportunity to work on the HubSpot platform, this is your chance to make a real impact on global marketing initiatives.

• Automate & Optimize: Manage and optimize campaigns, nurture streams, and personalization journeys for Glion, Les Roches, École Ducasse & ISH.
• Drive Conversions: Create ad-hoc campaigns to support enrolment conversion activities.
• Continuous Improvement: Implement testing plans to improve performance, content, and conversion rates.
• Collaborative Support: Partner with the Head of Marketing Automation & CRM to optimize business processes and manage landing pages, personalization blocks, and more.
• Reporting & Analysis: Ensure campaign performance meets targets and provide regular reporting and insights to improve ongoing campaigns.
  You’ll work closely with internal teams, including the Chief Revenue Officer, Senior Marketing Automation Executive, and our dynamic digital marketing crew.