Key Responsibilities

• Lead the delivery of marketing automation campaigns within Salesforce Marketing Cloud.
• Design and build personalised, triggered customer journeys and communications.
• Develop and maintain HTML email content and templates.
• Analyse campaign performance and identify opportunities for continuous optimisation.
• Partner with Digital and wider business stakeholders to deliver customer-focused communications.
• Support audience segmentation, testing and conversion rate optimisation activity.
• Drive digital adoption, including MyAccount and eBilling growth.
• Deliver accurate reporting through tools including Power BI and Looker Studio.
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About You

• Highly experienced in Salesforce Marketing Cloud, particularly email automation.
• Proven track record of delivering end-to-end email campaigns and customer journeys.
• Strong HTML email development skills.
• Experience using analytics and reporting tools to measure and improve campaign performance.
• Excellent stakeholder management and communication skills.
• Knowledge of CSS, JavaScript, CMS platforms (such as Optimizely) and SQL would be advantageous.
• Salesforce Trailhead certification/experience desirable.
• Degree educated or equivalent relevant experience.
• Manager-level capability with at least 5 years' relevant experience.
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We believe in rewarding our people for their hard work and dedication. As our Marketing Automation Lead you'll enjoy:

• Competitive Salary – Based on experience and skills
• Bonus Scheme – Rewarding your performance
• Pension Scheme – Helping you plan for your future
• Healthcare Benefits – Access to employee assistance programs
• Professional Development – Support for career growth with training opportunities
• Employee Discounts – On various products and services
• Generous Annual Leave – Take time to recharge with our holiday entitlement
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