Marketing Automation Manager | 30E at UPS

Sandy Springs, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Feb, 26

Salary

0.0

Posted On

17 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Automation, Email Campaigns, Data Analysis, Compliance, Cross-Functional Collaboration, Technical Troubleshooting, Template Creation, Stakeholder Interaction, Vendor Management, Budget Reporting, Customer Data Navigation, Digital Marketing, Performance Optimization, Campaign Strategy, Segmentation, Training and Guidance

Industry

Truck Transportation

Description

Before you apply to a job, select your language preference from the options available at the top right of this page. Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level. Job Description: The Marketing Automation Manager is responsible for advancing global marketing automation and email strategies and programs of moderate complexity; configuring and managing the marketing automation tool; creating and maintaining creative and program templates; contributing to the health, cleanliness, and integrity of data used in marketing automation/email programs; and managing employee(s) and vendor(s). These efforts are designed to engage customers at specific stages of their lifecycle journey, improve UPS’s brand relevance position, and contribute to engagement KPIs and/or marketing automation revenue goals for which the Marketing Automation Manager is held responsible. This role is part of a small team of experienced managers who deploy the majority of commercial emails for US and region marketing teams and currently only exists in US due to its specialization and compliance complexity. Responsibilities Serves as a subject matter expert for marketing automation; provides training, guidance and oversight to users of the marketing automation tool; and provides best practice and compliance guidance to campaign teams and stakeholders globally. Develops, executes, oversees, and measures moderate complexity marketing automation and email campaigns through UPS's marketing automation system and/or third-party email service providers, globally. Collaborates with cross-functional teams on campaign strategy, requirements, target audience section criteria, campaign design, schedules, budgets, and measurement. Manages all aspects of program creation and execution within the marketing automation tool and/or with email service providers inclusive of target selection, list creation and segmentation, email creation, landing page and form creation, workflow development, scoring model refinement, email compliance, campaign approval and launch, reporting, and performance optimization. Measures, analyzes, reports on, and makes optimization recommendations to evaluate overall channel and campaign effectiveness. Configures, manages, and troubleshoots technical issues with the marketing automation tool. Creates and maintains creative templates, program templates, and segmentations for use in campaigns. Contributes to the health, cleanliness, and integrity of data used by the tool and email service providers. Possesses acumen required to navigate and leverage customer data, digital marketing and analytical platforms, recommend tagging implementation strategies, and digital marketing processes to achieve marketing automation objectives. Monitors email, marketing automation, and nurture best practices through external benchmarking, conferences/webinars, and periodicals to influence internal policy development, strategy development, and implementation. Interacts with key stakeholders of the marketing automation system and email service provider to ensure the system, email service provider, and supporting processes meet stakeholders’ needs and marketing automation/email channel best practices. Manages the Marketing Automation Senior Analyst and/or Marketing Automation Analyst and/or and/or Relationship Marketing Specialist and corresponding people processes to ensure the day-to-day administration of processes and formal procedures. Directs vendors and agencies. Provides necessary reporting on budget (if applicable) to senior management to facilitate budget planning, reporting, and tracking and to ensure overall fiscal management. Qualifications Experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), Salesforce, Pardot, Eloqua, Acoustic, Act-On, HubSpot, Listrak, Mail Chimp, Constant Contact, etc. Strong working knowledge of marketing automation strategies, technology platforms, and compliance requirements Bachelor’s Degree (or internationally comparable degree) Preferences: Experience creating target lists for marketing campaigns and proficient with relational databases and analytics tools: Microsoft Access, Oracle Data Warehouse, Microsoft Power BI, and Microsoft SQL Server Ability to analyze large sets of data (over 1M records) from multiple data sources, derive insights, and make recommendations for future strategies Employee Type: Permanent UPS is committed to providing a workplace free of discrimination, harassment, and retaliation. Other Criteria: UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law. Basic Qualifications: Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

Responsibilities

The Marketing Automation Manager is responsible for advancing global marketing automation and email strategies, managing the marketing automation tool, and ensuring data integrity. This role involves collaborating with teams to execute and measure marketing campaigns while providing training and oversight to users.