Marketing Automation Manager: Campaign Operations

at  Global Payments UK Ltd

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

REQUIREMENTS

• At least 5 years of marketing experience, especially in email marketing and database management.
• Extensive knowledge of Pardot, HTML, CSS, and Salesforce.
• Experience building and designing in Pardot and deploying email programs.
• SaaS startup mindset, accustomed to fast-paced environments and shared services.
• Demonstrates self-leadership and exceptional people skills.
• Exceptional communication skills, both written and verbal.
• Excellent problem-solving and decision-making skills.
• Experience with payments, point of sale, ecommerce, or SaaS preferred.

• Build and execute marketing automation programs in Pardot, including emails, nurture programs, lead scoring updates, and landing pages.
• Collaborate with various teams on marketing campaigns and lead acceleration strategies.
• Design and deploy emails tied to a variety of marketing activities such as events and email nurtures.
• Demonstrate expertise in campaign setup, deployment, and measurement.
• Work with Revenue Marketing stakeholders to meet deadlines and manage a queue of work.
• Deploy email testing to improve open rates, CTR, engagement, and conversion.
• Collaborate on Pardot best practices, email design, testing, and audience segmentation.
• Stay current with best practices related to spam compliance and data privacy regulations.
• Support business stakeholders with list acquisition as needed.
• Assist with system and data migration projects as needed.