RSAC is the premier series of global events and year-round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and have access to the experts, unbiased content and ideas that help enable individuals and companies advance their cybersecurity posture and build stronger and smarter teams. Both in-person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands-on educational opportunities that help industry professionals discover how to make their companies more secure while highlighting the most enterprising, influential, and thought-provoking thinkers and leaders in cybersecurity today.
We’re seeking a data-driven, strategic, and hands-on Marketing Automation Manager to lead and optimize our marketing automation efforts through HubSpot. This role is critical to driving engagement, nurturing leads, and increasing conversion across the customer lifecycle. You’ll work closely with cross-functional teams to build scalable, measurable marketing programs that support growth goals.

REQUIRED QUALIFICATIONS

• 3–5+ years of experience in marketing automation, with at least 2 years of hands-on experience in HubSpot Marketing Hub.
• Proven success managing complex automation workflows, lead scoring, and email marketing strategies.
• Strong understanding of customer journey mapping and lifecycle marketing.
• Analytical mindset with the ability to interpret data and make data-informed decisions.
• Exceptional project management and cross-functional collaboration skills.
• Attention to detail and passion for optimizing user experience and marketing performance.
• Please be aware that although this is a remote position, to be considered for the vacancy, you must have residency in one of the following states.California, Colorado, Connecticut, Florida, Illinois, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Washington

WHY RSAC?

The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community! We’re always looking for imaginative and visionary individuals who share our passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats.

• Own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting.
• Design and execute marketing automation strategies across the full funnel (acquisition, engagement, retention, and reactivation).
• Develop and maintain nurture programs, drip campaigns, and triggered email flows.
• Collaborate with content, digital, and demand gen teams to align messaging and timing across all channels.
• Ensure data integrity using HubSpot and 3rd party tools
• Working with Data Analyst, define KPIs and create regular performance dashboards and reports to track automation success and inform optimization.
• Partner with Marketing to align lead prioritization processes and create scoring models.
• A/B Test, iterate, and optimize campaigns based on performance data.
• Stay up to date on best practices and emerging trends in marketing automation and HubSpot functionality.