POSITION HIGHLIGHTS: ASSIST IN LEADING THE EMAIL MARKETING AND MARKETING AUTOMATION PLATFORM. PROVIDE TECHNICAL AND DESIGN ASSISTANCE COMPANY-WIDE TO DIVISION DIGITAL MARKETING TEAMS WITHIN THE MARKETING AUTOMATION PLATFORM. ASSIST DIVISIONS IN THE IMPLEMENTATION OF DESIGN, TESTING, MAINTENANCE AND REPORTING OF AUTOMATED ONLINE MARKETING CAMPAIGNS UTILIZING COMPANY TEMPLATES AND PLATFORMS. POSSESSES A STRONG UNDERSTANDING OF LEAD SCORING AND NURTURING PLANS WITH THE ABILITY TO EXECUTE WORKFLOWS AND TRIGGERS ACCORDING TO AUDIENCE AND STAGE IN THE MARKETING FUNNEL. COLLABORATE WITH INTERNAL DIGITAL MARKETING TEAMS TO FURTHER DEVELOP THEIR CAPABILITIES AND ACT AS A TRAINING RESOURCE AND POWER USER OF THE MARKETING AUTOMATION SYSTEM AND MARKETING ATTRIBUTION AND ROI REPORTING PLATFORM.

Support the strategic execution and continual optimization of the enterprise Marketo platform, delivering expert guidance and direct support to division marketing teams. Champion scalable automation initiatives, drive platform innovation, and lead knowledge-sharing efforts that elevate digital campaign performance and measurement across the organization. Collaborate cross-functionally to ensure alignment between campaign operations and business goals, while maintaining a high standard of technical excellence, compliance, and user enablement.

POSITION QUALIFICATIONS:

• Bachelor’s degree in Marketing or a related field, or equivalent business experience
• 6-8+ years of experience in marketing automation, with 4+ years using Marketo (or an equivalent platform) at an advanced level
• Marketo certification(s) preferred

POSITION SKILLS:

• Proven leadership in managing enterprise-scale automation platforms.
• Advanced understanding of lead lifecycle, funnel strategy, and campaign orchestration.
• Strong understanding of marketing attribution models and pipeline contribution reporting.
• Proven ability to manage and execute marketing automation projects from concept to launch and analysis
• Demonstrated ability to develop and deliver onboarding and training programs for marketing automation users
• Demonstrated ability to coach and guide cross-functional teams at varying skill levels
• Strong interpersonal skills with ability to collaborate with internal departments and external vendors
• Self-starter who proactively identifies opportunities for improvements to platforms, user experience, and campaign performance.
• Ability to manage and prioritize multiple digital initiatives in a fast-paced environment
• Strong understanding of lead nurturing, scoring, segmentation, A/B testing, and workflow management
• Ability to design, execute, and optimize scalable campaigns aligned to the buyer journey and pipeline goals
• Knowledge of marketing funnel stages, campaign tagging, UTM parameters, and attribution reporting
• Strong understanding marketing attribution models, ROI reporting, and data-driven performance analysis
• Demonstrated proficiency in supporting top-of-funnel marketing operations through automation programs
• Proficient in rule logic and audience segmentation for personalized content delivery
• Technically fluent in HTML/CSS, A/B testing, and email rendering.
• Experience in layout, styling of digital assets, and web-based campaign components
• Functional knowledge of tools such as video platforms, call tracking, email testing, and website analytics
• Advanced skills in Microsoft Office Suite
• Proficiency in Adobe Creative Suite for graphics maintenance and creative asset support
• Strong troubleshooting capabilities related to automation flows, landing page/email issues, and data discrepancies
• Understanding of brand governance, CAN-SPAM compliance, and QA processes for marketing content
• Excellent written and verbal communication skills
• Grammatical and creative writing skills with the ability to proof and refine marketing copy
• Skilled in creating and maintaining documentation, user guides, and training materials (including video walkthroughs)

PHYSICAL REQUIREMENTS:

• 15% or less travel
• May be sedentary for extended periods, 4 or more hours per day
• Use of fine motor skills for tasks requiring precision such as typing and computer work
• Visual acuity for detailed computer work
• Hearing ability for frequent calls and meetings

AT TRI POINTE HOMES, WE ARE INTENTIONAL ABOUT FOSTERING AN ENVIRONMENT WHERE YOU, AND ALL INDIVIDUALS, ARE ENCOURAGED TO BE THEIR AUTHENTIC SELVES. WE EMBRACE INDIVIDUALITY AND STRIVE TO BE CONSCIOUSLY INCLUSIVE OF DIFFERENT BACKGROUNDS, EXPERIENCES, AND PERSPECTIVES IN EVERY ASPECT OF OUR BUSINESS. WE BELIEVE OUR COMPANY’S STRENGTH RELIES ON THE DIVERSITY OF THE TEAM AND THE UNIQUE, INNOVATIVE IDEAS EVERYONE CONTRIBUTES.

Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors. Please click here for a description of our personal information collection practices

POSITION RESPONSIBILITIES:

• Collaborate with management, home office marketing, division teams, and third-party vendors to develop and execute digital marketing initiatives, including email campaigns, landing pages, and digital content, with a focus on optimizing user experience and applying best practices.
• Communicate program and strategy changes across digital platforms to ensure alignment among digital marketing teams and external partners, keeping projects and enhancements on track.
• Mentor and coach division team members and stakeholders, developing future leaders and platform champions.
• Lead the development and implementation of a scalable, role-based onboarding and training program for new Marketo users, incorporating guided learning paths, interactive coursework, and hands-on assignments to standardize education across teams.
• Oversee the creation and optimization of email templates, landing pages, forms, and program templates, ensuring brand consistency and adherence to QA, CAN-SPAM, and compliance standards.
• Ensure that all campaign content complies with brand standards and regulatory requirements, securing necessary approvals prior to launch.
• Evaluate and implement personalization tactics and AI-driven enhancements within the marketing automation platform to improve engagement, efficiency, and campaign outcomes.
• Pilot and adopt new features of the Marketo email designer and AI capabilities to streamline campaign development and improve personalization opportunities.
• Lead the integration of the Digital Asset Management (DAM) platform with Marketo to ensure consistent use of brand assets and improve the efficiency of content creation processes.
• Perform regular audits of automation programs and templates, executing updates based on performance insights and evolving best practices.
• Support digital marketing teams in applying A/B testing, segmentation, triggers, and workflow strategies to align with Tri Pointe Homes’ marketing automation standards.
• Troubleshoot technical issues related to campaign structure, program flows, design formatting, audience segmentation, and automation functionality within the Marketo platform.
• Maintain up-to-date documentation and user/video guides by tracking and applying program-level changes and enhancements.
• Assist in the collection and upload of monthly marketing cost data ensuring timely updates to the attribution and ROI reporting platform.
• Assist in the execution and configuration of Marketo Measure tracking elements, including campaign associations, UTM parameters, and channel mapping to support accurate marketing attribution.
• Collaborate with the marketing automation team to ensure proper setup and tagging of digital campaigns for tracking within Marketo Measure.
• Support the maintenance and accuracy of attribution reporting by validating data inputs and troubleshooting discrepancies across platforms.
• Assist in generating and distributing routine division-level performance reports using Marketo Measure data, providing visibility into campaign influence, pipeline contribution, and ROI.