Marketing Automation Manager at Tyro Payments

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

15 Sep, 26

Salary

0.0

Posted On

17 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Salesforce Marketing Cloud, Lifecycle Marketing, Marketing Automation, Customer Journey Mapping, Audience Segmentation, Data Analysis, Stakeholder Management, Cross-channel Campaign Management, Martech Platform Implementation, Personalization Strategies, Marketo, Customer Data Platforms

Industry

Financial Services

Description

Why Tyro? At Tyro, we’re into business big time. Through our integrated payments, banking and lending solutions, we’re here to ensure nothing stands in the way of Australian business success. With over 21 years' experience under our belt, we know what it takes to build something great, which is why we combine the best people, technology, and partners to deliver simplified payments and seamless business banking to our customers. We’re proud to power more than 76,000 merchants across Australia and to work with almost 800 partners to create seamless experiences for hospitality, retail, services and health providers. It starts with You. Just like our customers, we’re obsessed with the success of our people. So, when you come onboard, we’ll give you all the support you need to do your best work. Our close to 600 Tyros are a highly collaborative team, so you’ll get to work with smart, motivated and friendly people across Tyro. We are fast paced and innovative and strive to live our values everyday – commit to greatness, stay hungry, wow the customer, be good and win together! We are big enough for you to have opportunities to have a career at Tyro and small enough that you can have a real impact. As we continue our mission to shake things up and make payments the easiest part of doing business, you’ll have the opportunity to learn new skills with hands-on experience, further your career, and help unleash the potential of our customers, one payment at a time. 🎥 Step inside life at Tyro here. About the role Tyro is investing in the future of customer engagement, creating smarter, more personalised experiences at scale. As our Marketing Automation Manager, you'll play a key role in shaping and delivering lifecycle marketing programs that drive engagement, retention, and growth. Working across Marketing, Product, Data, and Customer teams, you'll combine strategic thinking with hands-on execution to elevate Tyro's marketing automation capability and customer experience. What you'll do Lifecycle Marketing: Design, build, and optimise customer journeys across acquisition, onboarding, growth, retention, and reactivation. Marketing Automation: Deliver and build new automated program capabilities across email, SMS, push notifications, and in-app communications. Personalisation: Create targeted and relevant customer experiences through effective segmentation and audience strategies. Capability Building: Help scale Tyro's lifecycle marketing maturity by introducing best practices and new ways of working. Cross-Functional Collaboration: Partner closely with Product, Data, Customer Marketing, Compliance, and external partners to deliver impactful campaigns. Optimisation: Use data, testing, and customer insights to continuously improve engagement, conversion, and commercial outcomes. Leadership: Act as a marketing automation SME, mentoring and training up team members and sharing knowledge across the business. Innovation: Identify opportunities to leverage AI and emerging technologies What you'll bring Salesforce Marketing Cloud Expertise: Proven hands-on experience leveraging SFMC to deliver personalised, data-driven customer journeys and campaigns. Bonus points if Marketo is also part of your marketing automation toolkit. Lifecycle Marketing Experience: Strong experience building and optimising customer journeys, nurture programs, and personalised communications. Platform builds: Capable in working in project teams to stand up new martech platforms and build out new processes & workflows. Data & Segmentation Expertise: Confidence working with complex customer data, audience segmentation, and customer data platforms. Stakeholder Management: Strong communication skills with the ability to influence and collaborate across technical and non-technical teams. Cross-Channel Experience: Experience delivering campaigns across email, SMS, push notifications, and other digital channels. What’s in it for you? We’ve worked hard to create an environment that’s big on diversity, inclusion, and flexibility, and one that suits the changing needs of team members across Australia. Here are just some of the things Tyros tell us they love about working here. You’ll also receive: A mix of in-office and remote working (3 days in the office) Learning and career development opportunities 18 weeks paid primary carers leave 12 weeks paid secondary carers leave Annual team-based volunteer day Birthday Leave Power Up Day (Additional day of leave) Weekly team social events, snacks, craft beer and wine, ping pong and video games Taco Tuesdays Mental health and wellness initiatives Novated leasing Tyro is committed to a diverse, inclusive workplace where everyone thrives. We welcome applicants of all backgrounds and are an equal opportunity employer. If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them. Still with us? If you’ve got this far, then you might just be a great fit for us. Don’t tick all the boxes above? That’s ok, apply anyway and our Talent team will review your profile - you might be a fit for future roles. #LI-Hybrid

Responsibilities

Design and optimize automated customer journeys across acquisition, onboarding, and retention using various digital channels. Act as a subject matter expert to scale marketing automation capabilities and collaborate cross-functionally to drive commercial outcomes.