Marketing Automation Specialist at Achievers
Toronto, ON M6K 3J8, Canada -
Full Time


Start Date

Immediate

Expiry Date

14 Nov, 25

Salary

0.0

Posted On

14 Aug, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Css, Hubspot, Html, Email Design, Campaign Management, Email Marketing, Can Spam

Industry

Marketing/Advertising/Sales

Description

ABOUT ACHIEVERS

The Achievers Employee Experience Platform™ is more than a thank you program. Our recognition platform inspires employees to recognize everyone, everyday, and everywhere – driving results that matter. With almost 4 million global users, the Employee Experience Platform empowers employees in over 170 countries. Visit us at www.achievers.com to learn more and check out our platform in action here. Join our team of A-players who bring passion to our purpose and believe that meaningful change can create extraordinary outcomes.

REQUIREMENTS:

  • 2+ years proficient experience with marketing automation platforms (Marketo, Pardot, Salesforce Marketing Cloud, Hubspot)
  • Strong understanding of email marketing best practices, deliverability, and regulatory/compliance for email communications. (CASL, GDPR, CAN-SPAM, etc.)
  • Proficiency in email campaign management, including triggered and ad-hoc emails.
  • Bachelor’s degree or equivalent work experience
  • Knowledge of HTML, CSS, and responsive email design
  • Project management experience is a plus
  • Excellent organizational skills. Ability to handle multiple tasks simultaneously, set priorities and deliver results with challenging deadlines.
  • Self-motivated, with the flexibility to work effectively as part of a team or autonomously.
Responsibilities
  • Build and launch marketing programs within Marketo, including campaign building, list uploading, and related email tasks. Develop and refine processes to optimize team efficiency and collaboration. Socialize new processes and ensure they are adopted.
  • Work closely with the Sr. Email Marketing Specialist on designing and building emails templates, executing nurture campaigns, and planning the email calendar.
  • Find opportunities to enhance email marketing efforts, collaborating with stakeholders to find ways to improve email both creatively and strategically.
  • Partner with the Marketing Operations Specialist to lead administration of Marketo, which may include training and permissioning users, creating program templates, managing the lead processing and flows, building/maintaining lead scoring, and auditing data.
  • Optimize, build, and enable our list segmentation and audience targeting approach.
  • Consult on initiatives with stakeholders on the demand generation, product marketing, content, and website teams, and cross-functionally with other teams as needed.
  • Create and maintain documentation and standard operating procedures.
  • Experiment and optimize campaigns, emails, and journeys to drive incremental impact. Share learnings with the broader marketing team.
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