PUTTING PEOPLE FIRST, EVERY DAY

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

YOUR OPPORTUNITY

We are looking for a Marketing Automation Specialist to support our marketing campaigns across Canada.

YOUR EXPERIENCE & EDUCATION

• You have a university degree in marketing, business, or a related field
• You have 3-4 years of related experience
• Proven experience with executing marketing automation campaigns, including building emails and landing pages
• Experience with marketing automation tools
• Strong understanding of email marketing, lead nurturing, and CRM integration
• Excellent analytical skills and ability to interpret data to drive decision-making
• Strong project management skills to meet tight deadlines, steer several projects simultaneously and manage prioritiesExcellent interpersonal skills, capacity to build strong relationships with demanding professionals and ability to communicate confidently with all levels of the organization

• Execute and optimize Marketo marketing automation campaigns
• Configure and test trigger-based campaigns, such as trigger emails, nurture campaigns, event follow-ups, and lifecycle workflows
• Perform quality assurance checks on all emails, forms, and landing pages
• Ensure consistent delivery of campaigns in alignment with defined Service Level Agreements (SLAs)
• Coordinate and monitor the email marketing calendar, and flag and help mitigate potential conflicts
• Collaborate with the Marketing and Communications team to create and execute email marketing campaigns, landing pages, and forms
• Ensure email campaigns and processes are compliant with regulatory requirements, including CASL
• Maintain Marketo instances, including lead scoring, nurturing, audience segmentation, and personalization to increase engagement
• Collaborate with marketing and sales teams to align on lead nurtures and MQL qualifications goals to ensure smooth lead handoff processes
• Analyze campaign performance and provide actionable insights to improve ROI
• Collaborate with team members to track, monitor and report key KPI performance and trends at regular intervals for ongoing optimizations and data driven decision-making
• Perform routine list hygiene tasks, including removing inactive subscribers, correcting invalid email addresses, updating CASL consent status, and managing bounce rates
• Conduct regular audits of the email list to identify opportunities for growth and address issues related to data accuracy
• Support the integration of Marketo with other marketing tools and platforms
• Provide training and support to team members on Marketo best practices

How do we define success for your role?

• You demonstrate BDO’s core values through all aspects of your work: Integrity, Respect and Collaboration
• You understand your client’s industry, challenges, and opportunities; client describe you as positive, professional, and delivering high-quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains & attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development