COUNTRY

Denmark
We are looking for a hand-on and results-driven Marketing Automation Specialist for our new innovative SaaS company. Do you have strong knowledge and experience with Pardot and Salesforce? Do you excel at crafting data-driven, personalized marketing campaigns that drive growth and engagement? If so, we invite you to join our team in Global Marketing and take the lead in optimizing our marketing automation efforts.
Joining FOSS Software Services is an exceptional opportunity to become part of a company on a mission to “Feed food value chains with Trust Quality and Insights”. You will be joining a scaling well-funded corporate start up, where the sky is the limit. As a software company within the FOSS group, we offer customer reach, insights and a technology history that makes FSS an interesting, and complex place to work. FSS was founded in 2021 and have been growing rapidly ever since. We are more than 25 nationalities across all company functions, everyone being Curious, Brave and Respectful Achievers.
As part of our rapid growth we are looking for a passionate Marketing Automation Specialist. This is a newly established role within the Global Marketing team. The team is expected to grow significantly from its current size of 3 + back-office support following our planned growth. You will report to the Global Director of Brand & Marketing and will be a key person for reaching and engaging our customers.

REQUIREMENTS:

• Proven experience as a Marketing Automation Specialist with a focus on Pardot and Salesforce.
• Proficiency in Pardot and Salesforce administration, including the setup and maintenance of automation rules and workflows.
• Strong understanding of lead nurturing and scoring best practices.
• Experience with creating and analyzing reports and dashboards.
• Solid analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal.
• Detail-oriented and highly organized with the ability to manage multiple projects and deadlines.
• Relevant certifications in Pardot and Salesforce are a plus.
• A creative and strategic mindset to drive effective and engaging marketing campaigns.
  As a person you have an international mindset and strong ethical values. In addition, a good portion of resilience, positive mindset, humor, and grit will get you a long way.
  We expect you to be able to work out of our offices in either Hillerød, Denmark or Warsaw, Poland. Since the primary market focus is Europe and North America this will put demands on your ability to collaborate across time zones.

• Design, implement, and optimize marketing automation campaigns to nurture leads, increase conversion rates, and drive customer engagement.
• Leverage Pardot and Salesforce to segment and target audiences effectively.
• Develop and manage email marketing initiatives, including automation workflows, A/B testing, and dynamic content.
• Monitor and analyze campaign performance metrics, track lead behavior, and provide actionable insights for continuous improvement.
• Create content and collaborate with the wider team to create and deploy highly personalized and effective lead generation strategies.
• Implement lead scoring and grading models to prioritize and qualify leads.
• Create and maintain a seamless integration between Pardot and Salesforce to ensure data accuracy and consistency.
• Provide training and support to internal teams on Pardot and Salesforce usage and best practices.
• Stay updated on the latest marketing automation trends and technologies.