Marketing Automation Specialist at Pavago

, , Costa Rica -

Full Time

Start Date

Immediate

Expiry Date

18 Aug, 26

Salary

0.0

Posted On

20 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Automation, HubSpot, Marketo, CRM Automation, Lead Scoring, Email Marketing, A/B Testing, Salesforce, Data Segmentation, Revenue Attribution, GDPR Compliance, Analytics Reporting, Workflow Development, Lead Lifecycle Management, Power BI, Tableau

Industry

Staffing and Recruiting

Description

🚀 Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours 📈 About the Role At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive pipeline growth, lead conversion, and operational efficiency. This is a hands-on execution role focused on: email automation nurture workflows lead scoring CRM automation campaign performance marketing and sales alignment You’ll work across platforms such as: HubSpot Marketo Pardot ActiveCampaign Klaviyo This is not a passive campaign coordination role. You’ll actively design, build, test, and optimize automation systems that directly impact: MQL generation lead conversion sales pipeline revenue attribution If you enjoy combining automation, CRM systems, data, and campaign execution — this role is a strong fit. 🔥 What You’ll OwnMarketing Automation & Workflow Development Build and optimize: nurture sequences drip campaigns triggered workflows lifecycle automations Design scalable automation systems across marketing funnels Test workflow logic, triggers, conditions, and automation paths Improve lead flow and automation efficiency across campaigns Email Marketing & Campaign Execution Create, test, and deploy campaigns using: HubSpot Marketo Pardot ActiveCampaign Klaviyo Execute A/B tests on: subject lines email copy CTAs send timing Ensure campaigns remain: responsive accessible on-brand conversion-focused CRM & Sales Alignment Integrate automation systems with: Salesforce HubSpot CRM Zoho CRM Ensure accurate: lead routing lead assignment sales handoff workflows Improve alignment between marketing and sales teams Track attribution from: engagement → MQL → opportunity → revenue Data Management & Segmentation Maintain clean and organized marketing databases Segment audiences based on: persona behavior geography engagement industry Ensure compliance with: GDPR CAN-SPAM CCPA Audit and improve CRM data quality continuously Analytics & Reporting Monitor and optimize: open rates CTR conversions MQL performance revenue attribution Build dashboards and reports using: HubSpot Marketo Power BI Tableau Provide actionable insights and optimization recommendations Continuous Improvement & Optimization Identify automation gaps and process inefficiencies Recommend improvements to: lead nurturing campaign performance database health workflow scalability Stay updated on: automation tools email marketing best practices deliverability standards CRM updates 📊 What Success Looks Like Higher email engagement and conversion rates Improved MQL-to-opportunity conversion Cleaner, more organized CRM and lead databases Smooth lead routing and automation execution Clear attribution between campaigns and revenue Reduced manual marketing operations work 🧠 What Makes You a Strong Fit Strong systems and process-oriented mindset Comfortable building automation workflows independently Analytical and highly detail-oriented Strong understanding of lead lifecycle management Able to balance technical execution with marketing goals Proactive in identifying optimization opportunities Comfortable managing multiple workflows and campaigns simultaneously ✅ Must-Have RequirementsExperience 2+ years of hands-on experience with: HubSpot Marketo Pardot ActiveCampaign Klaviyo or similar marketing automation platforms Experience building: workflows lead scoring systems nurture sequences automated campaigns Technical Skills Strong understanding of: CRM systems marketing funnels lead attribution automation logic Strong Excel or Google Sheets proficiency Understanding of: email compliance data privacy regulations deliverability best practices Communication & Execution Excellent organizational and problem-solving skills Strong written English communication Comfortable working independently in remote environments Ability to manage multiple campaigns and workflows simultaneously ⭐ Nice to Have HubSpot, Marketo, or Pardot certifications Experience with: API integrations Zapier webhook automations multi-touch attribution models Background in: SaaS B2B services e-commerce Experience with: Power BI Tableau advanced reporting systems 🛠️ Tools & Platforms HubSpot Marketo Pardot ActiveCampaign Klaviyo Salesforce HubSpot CRM Zoho CRM Excel / Google Sheets Power BI / Tableau Zapier & automation tools 📅 What a Typical Day Looks Like Build and optimize automation workflows Launch and test email campaigns Monitor campaign engagement and lead flow Review lead scoring and segmentation logic Improve CRM cleanliness and lead routing Analyze campaign performance and reporting Collaborate with marketing and sales teams on optimization opportunities In short: You build and optimize automated marketing systems that improve lead conversion, operational efficiency, and revenue growth. 📈 Key Metrics for Success (KPIs) Email open rates and CTR performance MQL-to-opportunity conversion rates Campaign-driven pipeline and revenue attribution CRM data accuracy and segmentation quality Workflow reliability and automation efficiency Reduced manual marketing operations work 🌟 Why This Role Stands Out Direct ownership of marketing automation systems Strong impact on pipeline growth and revenue Opportunity to optimize full-funnel marketing workflows Work at the intersection of: marketing automation CRM systems data operations High-autonomy remote role with measurable impact Opportunity to grow into: Marketing Operations Manager Revenue Operations Specialist CRM Automation Lead Lifecycle Marketing Manager 🧪 Interview Process Initial Screening Call Recruiter Interview Practical Automation Assessment Client Interview Offer & Onboarding 👉 Apply Now If you: love building automation workflows enjoy optimizing CRM and lead systems think in funnels, attribution, and conversion want direct impact on marketing efficiency and revenue growth this is a strong opportunity to build and scale high-performing marketing automation systems.

Responsibilities

Design, build, and optimize automated marketing systems and nurture workflows to drive pipeline growth and lead conversion. Align marketing automation with CRM systems to ensure efficient lead routing and accurate revenue attribution.