Marketing Automation Specialist at Pavago

, , Pakistan -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

0.0

Posted On

01 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

HubSpot, Marketo, Pardot, Email Marketing, CRM, Lead Scoring, Marketing Automation, Salesforce, Data Segmentation, Analytics, Workflow Automation, Lead Generation, A/B Testing, Tableau, Power BI, Campaign Management

Industry

Staffing and Recruiting

Description

Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. business hours (flexible for launches and reporting cycles) About the Role We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems. This is a hands-on, execution-focused role where you will: Build and manage automation workflows Own lead scoring and segmentation Execute and optimize email campaigns Align marketing systems with sales outcomes If you have experience with HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo and enjoy improving systems that directly drive pipeline and revenue, this role is for you. What You’ll DoMarketing Automation & Workflows Build and optimize: Nurture sequences Drip campaigns Triggered workflows Design and implement lead scoring models Test and troubleshoot workflow logic to ensure seamless execution Email Marketing & Campaign Execution Design, build, and deploy campaigns using: HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo A/B test subject lines, copy, CTAs, and send times Ensure email templates are: Responsive On-brand Conversion-focused CRM & Sales Alignment Sync automation platforms with: Salesforce, HubSpot CRM, or Zoho Ensure accurate lead routing and fast handoffs Collaborate with sales to improve lead quality Track campaign-to-revenue attribution Data Management & Segmentation Maintain clean and organized databases Remove duplicates and inactive contacts Segment audiences by: Persona Industry Behavior Lifecycle stage Ensure compliance with: GDPR, CAN-SPAM, CCPA Analytics & Reporting Track and analyze: Open rates CTR Conversions Revenue impact Build dashboards using: HubSpot, Marketo, Power BI, or Tableau Present insights with clear recommendations Continuous Optimization Monitor performance and improve campaigns Test new workflows, targeting, and messaging Stay updated on automation tools and best practices Recommend system improvements to increase ROI What Makes You a Great Fit Strong balance of technical execution + marketing creativity Data-driven with a focus on performance and results Highly organized and detail-oriented Proactive problem-solver who improves systems continuously Comfortable working cross-functionally with marketing and sales Requirements 2+ years experience with marketing automation platforms: HubSpot, Marketo, Pardot, ActiveCampaign, or similar Hands-on experience with: Workflow creation Lead scoring Email campaigns Strong Excel / Google Sheets skills (segmentation, reporting) Understanding of email compliance and data privacy Ability to work remotely during U.S. business hours Nice to Have Certifications in HubSpot, Marketo, or Pardot Experience with multi-touch attribution Background in SaaS, e-commerce, or B2B marketing Experience with integrations (Zapier, APIs) Tools & Tech HubSpot / Marketo / Pardot / ActiveCampaign / Klaviyo Salesforce / HubSpot CRM / Zoho Excel / Google Sheets Power BI / Tableau Zapier / API integrations What Success Looks Like High-performing automated campaigns Strong lead-to-opportunity conversion rates Clean, well-segmented marketing database Reliable attribution from campaigns to revenue Consistent pipeline contribution from marketing automation Interview Process Initial Phone Screen Video Interview with Pavago Recruiter Practical Task (workflow or segmentation exercise) Client Interview Offer & Background Verification Apply Now If you’re a Marketing Automation Specialist who thrives on building systems, optimizing campaigns, and driving measurable growth, we’d love to hear from you. Apply now and help build scalable, high-performing marketing automation systems

Responsibilities

The specialist will build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems. They are responsible for aligning marketing systems with sales outcomes and managing lead scoring and segmentation.