MARKETING AUTOMATION SPECIALIST

Marketing Automation Specialists are key to our high-performing marketing team because they are focused on optimizing and scaling marketing operations through automation. This role works on Rowan’s automated marketing efforts to maximize efficiency, enhance engagement, and drive lead generation. The MAS plays an integral role in their area developing and executing automation strategies that support marketing campaigns across multiple channels, including web, digital advertising, social media, email, and more.
As a member of the marketing team, the Automation Specialists build automated workflows, optimize lead nurturing programs, and improve audience segmentation. This position requires technical expertise in marketing automation platforms, email marketing, and data-driven decision-making. The Marketing Automation Specialist reports directly to the Director, Integrated Marketing Technology & Analytics.
(AFT: Professional Service Specialist 3)