Marketing Automation Specialist at Southern Cross Healthcare

Auckland, Auckland, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

06 Jul, 26

Salary

0.0

Posted On

07 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing automation, Braze, Omni-channel marketing, Campaign management, Data-driven marketing, Customer journey mapping, Segmentation, Targeting, Attribution modelling, Data privacy, Governance, Digital marketing, Reporting, Dashboards, Cross-functional collaboration

Industry

Insurance

Description

About us Southern Cross Health Insurance is shaping a healthier Aotearoa New Zealand. Our purpose is simple: empowering our members to live well for longer. We're here to give peace of mind through timely access to quality care, inspire healthier living, and lead positive change across the health system. As a New Zealand-owned, member-based organisation, we're building a future where wellbeing is at the heart of everything we do -- delivering exceptional value for our members and creating an environment where our people thrive. Now is an exciting time to join us. You'll be part of a high-performing, values-driven team where people are at the heart of everything we do -- and in return for your talent, you'll have the opportunity to grow, make an impact, and be proud of the difference your work makes. About the role As a Marketing Automation Specialist, you will be our lead Braze user advising, designing and implementing relevant, measurable, personalised engagement communications across channels to members. Your experience in marketing automation will be demonstrated by success in implementing multichannel digital communications that delivered measurable customer and business outcomes. We’re looking for someone with a data-driven mindset who can translate insights into innovative, customer-centric marketing initiatives. You’ll bring a strong understanding of digital marketing techniques and be comfortable operating in an omni-channel environment. The ideal person will be able to hit the ground running and adapts quickly as priorities evolve. Collaboration is key in this role, so the ability to build strong relationships, communicate effectively, and work closely with cross-functional teams is essential to delivering impactful outcomes Key Responsibilities of this role: Be the lead user of our Braze marketing automation platform, creating campaigns that are personalised, relevant, and measurable. End to end delivery of omni-channel direct marketing campaigns via email, in-app message, push notifications, social, outbound calling All tasks associated with campaign development and build, rules-based orchestration, segmentation, targeting, analysis, suppression and optimisation in Braze Ensure data integrity, compliance, best practice and governance are adhered to. Support Marketing with streamlined engagement processes, clear customer journey mapping and effective campaign enablement Supporting quarterly marketing planning, working with Marketing team to operationalise quarterly strategy into lifecycle marketing and campaigns Collaborate across Marketing and IT to implement best-practice processes and contribute to prioritisation of work that delivers business outcomes. Champion continuous improvement - regularly review campaign and platform performance About you: 3–5+ years of hands-on experience with marketing automation platforms (Braze, Marketo, HubSpot, Pardot, Salesforce Marketing Cloud) Advanced Braze segment, communication, journey build capability and administration of users and workspaces Exceptional planning, organisation and attention to detail with multiple projects at once Familiarity with reporting, dashboards, and attribution modelling Working knowledge of electronic marketing, data privacy and governance principles and legislation Business-related qualifications or ongoing learning that demonstrates expertise, curiosity, and a passion for growth A collaborative, energetic and proactive approach aligned with a values-driven culture Ngākau nui. Āhurutanga. Tikanga. Join a proud diverse team, that's always there, always real, always true. If you thrive in a caring, honest and open culture, we think you’ll love working with us. We know that it is our team’s culture and wellbeing that will drive us forward. That’s why we prioritise not only professional development opportunities but opportunities to thrive personally, too. We offer exceptional work/life balance and our employees are encouraged to – and rewarded for – living well. Southern Cross employee benefits include: five days of wellbeing leave per year health insurance for you and your immediate whānau life insurance cover and discounts on pet and travel insurance extra parental leave benefits and financial wellbeing support leading workplace wellbeing programme. That’s not all. Need more time to study, volunteer or support your whānau? You’ll have the opportunity to purchase flexi leave. Each year, you will also get to take part in a volunteer day, to contribute to a cause or community with your team. Our commitment to LGBTQIA+ and minority communities is reflected in our culture and we run a regular Diversity and Inclusion Forum to help ensure this continues to flourish. If you share our commitment and passion, then apply now! We are proud to be Rainbow Tick accredited, and we facilitate an active employee-led Diversity, Equity and Inclusion Forum which supports many diverse groups including our Māori network, Pasifika Collective, Neurodiversity and Whānau Support networks. If you share our commitment and passion, we'd love to hear from you. About us Southern Cross Health Insurance is shaping a healthier Aotearoa New Zealand. Our purpose is simple: empowering our members to live well for longer. We’re here to give peace of mind through timely access to quality care, inspire healthier living, and lead positive change across the health system. As a New Zealand-owned, member-based organisation, we’re building a future where wellbeing is at the heart of everything we do — delivering exceptional value for our members and creating an environment where our people thrive. Now is an exciting time to join us. You’ll be part of a high-performing, values-driven team where people are at the heart of everything we do — and in return for your talent, you’ll have the opportunity to grow, make an impact, and be proud of the difference your work makes.

Responsibilities

The Marketing Automation Specialist will lead the use of the Braze platform to design and implement personalized, omni-channel engagement campaigns. They will also collaborate with cross-functional teams to ensure data integrity, optimize campaign performance, and support quarterly marketing planning.