Stuff is on the lookout for a Marketing Automation Specialist to join our Stuff Digital team and play a vital role in delivering exceptional, data-informed customer experiences across all digital touchpoints.
You will lead the development and optimisation of marketing automation strategies to drive customer revenue, grow registrations, and deepen user engagement. Using platforms such as Braze and Piano, you’ll craft automated journeys and personalised campaigns that align with business objectives and audience needs, making a measurable impact on engagement and retention.

This role works at the heart of our business, connecting the dots between marketing, product, editorial and commercial functions to ensure our platforms are delivering results and unlocking the full potential of our automation capability.What you’ll be doing:

• Designing and executing customer journey automation strategies to drive acquisition, engagement, retention, and conversion.
• Using platforms such as Braze and Piano - as well as the potential of AI - to build, manage and improve campaigns that are effective and measurable.
• Collaborating closely with Product, Editorial and Commercial teams to align marketing automation with business priorities.
• Leading conversion rate optimisation initiatives across multiple touchpoints.
• Advising on and championing the best use of marketing technology and AI tools across the organisation.
• Managing budgets and contributing to overall profitability by ensuring effective marketing spend.
• Supporting and contributing to a high-performing, collaborative team environment.

What you’ll bring:

• Proven experience in marketing automation, including campaign execution, testing and optimisation.
• Strong understanding of lifecycle marketing, segmentation and behavioural targeting.
• Excellent communication and stakeholder management skills.
• A thoughtful approach to using AI and new technologies in marketing.
• Familiarity with customer data platforms and analytics tools.
• Knowledge of subscription-based models or digital media environments is advantageous.
• A strategic mindset, strong analytical skills and attention to detail.
• Confidence working in a fast-paced, collaborative environment.

What we offer:
You’ll be part of a team that values curiosity, creativity and shared success. This role offers a chance to influence real outcomes for audiences and the business, working alongside some of the best in the industry.
If you’re looking for a role where you can make a real difference, bring your ideas to life and drive meaningful engagement with one of New Zealand’s most recognised digital brands, we’d love to hear from you.
Think you can do the job? Then apply now and start your journey with Stuff today.
Ka oti rānei i a koe tēnei mahi? Kāti, tono mai ināianei kia tīmata ai tō haerenga me Stuff i tēnei rā.
Stuff champions inclusion. Be it gender, ethnicity, beliefs, abilities or experiences - we know that diversity brings another lens through which we all learn, connect and grow.
E kōkiri nei a Stuff i te whāinga kia whai wāhi ai te katoa. Hāunga te ira, te iwi, ngā whakapono, ngā āheinga, ngā wheako rānei o te tangata - e mōhio nei tātou mā te kanorau e whai tirohanga hou ai, e ako ai, e tūhono ai, e whanake anō ai tātou katoa.
As we are committed to creating a workplace that reflects the diverse communities in New Zealand, we will always invite and encourage applications from people of all genders, ethnicities, disabilities and ages. We are committed to providing equal employment opportunities for all.
Nā runga i tā mātou ū ki tētahi taiao mahi e whakaatu ana i te kanorau o ngā hapori i Aotearoa, i te ao, i te pō, ka pōhiringia, ka ākina anō ngā tono mahi a te marea whānui, hāunga te ira, te iwi, te hauātanga, te pakeke rānei. E ū nei mātou ki te whai kia wātea ai ā mātou ara whai mahi ki te katoa i runga i te mana taurite.

This role works at the heart of our business, connecting the dots between marketing, product, editorial and commercial functions to ensure our platforms are delivering results and unlocking the full potential of our automation capability.What you’ll be doing:

• Designing and executing customer journey automation strategies to drive acquisition, engagement, retention, and conversion.
• Using platforms such as Braze and Piano - as well as the potential of AI - to build, manage and improve campaigns that are effective and measurable.
• Collaborating closely with Product, Editorial and Commercial teams to align marketing automation with business priorities.
• Leading conversion rate optimisation initiatives across multiple touchpoints.
• Advising on and championing the best use of marketing technology and AI tools across the organisation.
• Managing budgets and contributing to overall profitability by ensuring effective marketing spend.
• Supporting and contributing to a high-performing, collaborative team environment