Key responsibilities:

• Build, launch, and manage email campaigns and automated customer journeys across the lifecycle, including onboarding, cross-/upsell, reactivation, and retention.
• Execute in partnership with our Studio team email campaigns and support journey orchestration in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
• Apply audience segmentation and behavioral data to enable targeted and personalized communication based on segmentation strategy.
• Implement dynamic content, product recommendations, and educational & promotional messaging aligned with customer lifecycle stage.
• Monitor campaign performance and track key KPIs (e.g., open rate, CTR, conversions, attributed revenue), identifying opportunities for optimization to drive bigger business impact.
• Support A/B testing and experimentation to improve campaign effectiveness and engagement.
• Collaborate with marketing, sales, and Studio teams to ensure campaigns support customer engagement and commercial objectives.
• Ensure campaign quality, accuracy, and timely delivery across all programs.
• Actively drive marketing opt-in growth increasing our customer base reach.
• Maintain data quality and support proper audience selection and segmentation within marketing systems.
• Ensure compliance with GDPR and internal data governance standards, including consent and data usage policies.
• Support continuous improvement of campaign processes, workflows, and automation structures.
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Skills:

• Very strong understanding of email marketing, customer lifecycle marketing, and personalization principles.
• Hands-on experience with marketing automation platforms (e.g., Eloqua, Marketo, Salesforce Marketing Cloud) is preferred.
• Experience or familiarity with modern marketing technology stacks, including Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
• Understanding of and experience with CRM systems (e.g., Salesforce) and audience segmentation.
• Analytical mindset with the ability to interpret campaign data and translate it into actionable improvements.
• Basic knowledge of HTML for email editing is a plus.
• Strong attention to detail and focus on execution quality.
• Good project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and stakeholder collaboration skills.
• Commercial awareness and understanding of how marketing contributes to revenue and customer retention.
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Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Minimum of 5 years of experience in email marketing, marketing automation, or lifecycle marketing across multiple customer segments at region or global level in a corporate organization.
• Proven experience executing automated, data-driven email campaigns and customer life cycle journeys.
• Proven track record delivering profitable revenue growth through email marketing automation
• Experience working in a matrixed, international organization is a plus.
• Fluency in English.