Marketing Automation Specialist

at  Transurban

Working at Transurban is different; it’s a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions—building and operating safer, smarter, and more sustainable roads—to solve pressing transport challenges.
About the role
We’re seeking a Marketing Automation Specialist as Transurban delivers on its digital-first, customer-obsessed strategy, the Marketing Automation Stream is critical in helping to reimagine our customer experiences and uplifting our business processes to create better outcomes.
You’ll join a team that supports the delivery of Transurban’s outbound communications through eDM, SMS, print and other channels.
As our Marketing Automation Specialist, you’ll contribute to lasting and positive changes that shape the future of our cities and communities. It’s meaningful, challenging and exciting work.
Please note this is a fixed term role for 12 months.

Day-to-day, you will:

• Work with key stakeholders to gather requirements, design and build campaigns, then test and deploy.
• Design and document proposed automation and journeys.
• Identify areas for data-led learning, optimisation, and automation.
• Support the development of solutions for business problems utilising the functionality available in Salesforce Marketing Cloud – utilising email studio, automation studio, journey builder, mobile studio, cloud pages, advanced analytics.
• Prepare and present packs outlining campaign and communication design, audience strategy, results, optimisation etc. As well as providing recommendations for improvements.
• Where applicable develop A/B test strategies.
• Contribute to cross-functional projects and squads to provide guidance on what is possible in the marketing automation platform and help design seamless customer experiences.

This role will suit someone with a curious mind and transferrable skills and experiences, including:

• Hands on, technical experience using Salesforce Marketing Cloud, with exposure to Email Studio, Mobile Studio and/or Journey Builder.
• Any knowledge in building complex, multi-stage user journeys and automations is a bonus.
• Ability to apply critical thinking and business acumen when designing solutions for business problems.
• Strategic thinking, curiosity and a continuous improvement mindset.
• A builder of relationships, you won’t be afraid to challenge the status quo, helping to problem solve through your technical knowledge of Salesforce Marketing Cloud.
• Exceptional communication skills, both written and verbal with the ability to consult, influence and negotiate with a variety of stakeholders from different areas.
• Experience or understanding of Agile inspired ways of working highly regarded.
• High attention to details.
• You thrive in a bustling environment and enjoy finding creative solutions to business problems.
• Salesforce Marketing Cloud certifications are a bonus.

If you meet some of these requirements, but not all, we encourage you to submit your application.

With a career at Transurban, you’ll enjoy a range of benefits, including:

• A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year.
• 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well.
• Learning and development opportunities to support your career interests.
• Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more.
• Share offers and insurance benefits.
• Social activities, community give-back programs and paid volunteer days.

We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.
We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience – whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns.
We strongly encourage applications from candidates of diverse backgrounds and lived experiences, including Aboriginal and Torres Strait Islander people and people living with disability. If you require any adjustments or support during the recruitment process, please contact us on
careers@transurban.com
.
Ready to help us keep cities moving? Apply today.
Job Type:
Fixed Term (Fixed Term)
Closing Date:
03-Aug-2024 0:00
Please note: The closing date reflects the time zone of the Primary Location for this job posting.
Primary Location:
Melbourne CBD & Inner Suburbs Melbourne VI

• Hands on, technical experience using Salesforce Marketing Cloud, with exposure to Email Studio, Mobile Studio and/or Journey Builder.
• Any knowledge in building complex, multi-stage user journeys and automations is a bonus.
• Ability to apply critical thinking and business acumen when designing solutions for business problems.
• Strategic thinking, curiosity and a continuous improvement mindset.
• A builder of relationships, you won’t be afraid to challenge the status quo, helping to problem solve through your technical knowledge of Salesforce Marketing Cloud.
• Exceptional communication skills, both written and verbal with the ability to consult, influence and negotiate with a variety of stakeholders from different areas.
• Experience or understanding of Agile inspired ways of working highly regarded.
• High attention to details.
• You thrive in a bustling environment and enjoy finding creative solutions to business problems.
• Salesforce Marketing Cloud certifications are a bonus