JOB DESCRIPTION:

Marketing Automation Specialist

ABOUT THE ROLE:

Are you passionate about data-driven marketing and ready to make a real impact? Join our dynamic team and help build scalable marketing automation systems that engage, nurture, and convert customers throughout their journey with us.

WHAT YOU’LL DO:

• Design & Execute Campaigns: Build automated marketing campaigns across email, web, and digital channels using Marketo.
• Drive Customer Engagement: Develop lead scoring models and nurture sequences that guide prospects through the sales funnel.
• Create Compelling Content: Write and optimise email content, landing pages, and dynamic content that converts.
• Analyse & Optimise: Track campaign performance, run A/B tests, and provide actionable insights to drive continuous improvement.
• Collaborate Cross-functionally: Work closely with Marketing, Sales, and Product teams to deliver aligned, results-driven campaigns.