Marketing Automation Strategist at Arizona State University

Tempe, Arizona, United States -

Full Time

Start Date

Immediate

Expiry Date

01 May, 26

Salary

100000.0

Posted On

31 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Automation, Salesforce Marketing Cloud, Email Marketing, Content Creation, Lead Generation, Audience Segmentation, Lead Scoring, A/B Testing, Data Analysis, Collaboration, Communication, Time Management, Problem Solving, Multi-Channel Marketing, Campaign Execution, Nurture Programs

Industry

Higher Education

Description

Job Profile: Creative Services Specialist 3 Job Family: Creative Services Time Type: Full time Max Pay – Depends on experience: $100,000.00 USD Annual Apply before 11:59 PM Arizona time the day before the posted End Date. Minimum Qualifications: Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved. Job Profile Summary: Responsible for advancing the university's public image and reputation through intermediate to complex media engagement and outreach activities to actively engage with media outlets, secure impactful coverage, and promote the university's stories, achievements, and expertise. Job Description: The Learning Enterprise is seeking an experienced Marketing Automation Specialist to join our marketing team. As the Marketing Automation Strategist, you have the ability to make an immediate positive impact on learner experiences. Your mission is to design, build, measure, and improve the effectiveness of our marketing automation using Salesforce Marketing Cloud or other leading marketing automation software. You will work closely with our internal service unit teams to cross train and evolve existing (and separate) marcomm journeys. You will collaborate with marketing and recruitment teams across the Learning Enterprise. This role is based at ASU’s Tempe campus. All applicants must be eligible to work in the United States. ASU will not sponsor this position; the applicant must be eligible to work in the U.S. without sponsorship. A Fingerprint background check is a mandatory step in the hiring process. Position Salary Range: $90,000-$100,000 per year; DOE Essential Duties: Collaborate & Report: You will lead marketing automation strategies and marcomm considerations across the Learning Enterprise: Cross train with service unit teams to learn current state of marketing automation software utilization and comms journeys. Work with cross-functional teams in the planning, development, and execution of sophisticated marketing automation and nurture programs. Report to internal stakeholders on the impact of marketing automation efforts. Collaborate with LE senior digital copywriter to obtain content edits and ensure alignment with LE writing style and tone for emails. Write, Build & Automate: You will create compelling content to engage learners at all stages of the marketing funnel and throughout the retention journey: Write and build email marketing campaigns, including individual sends, drip campaigns, and triggered emails to support recruitment and retention efforts. Build automated campaigns to support digital lead generation efforts, with automated workflow steps including lead record updates, emails, and advisor tasks. Implement and maintain lead scoring criteria to prioritize lead follow-up. Strategize & Optimize: You will implement strategic efforts across our Ai-enabled and data driven learner communication touchpoints: Measure and optimize customer journeys to create a positive student experience and drive engagement, efficiency, and scalability. Complete quality control reviews of all automated campaigns and assets to ensure accuracy and error-free copy. Design and implement A/B and multivariate testing plans. Recommend initiatives for improving results and mitigating melt through the enrollment funnel. Identify and create new segments and deploy dynamic content to enhance customization and scale of content distribution. Desired Qualifications: 3+ years of hands-on experience in Marketing Cloud/Exact Target, Hubspot, Marketo, Pardot, ActiveCampaign or a similar marketing automation platform. 2+ years of experience working in or with Salesforce Advanced proficiency with campaign execution, lead workflows/journeys, nurture programs, audience segmentation, lead scoring and more. Bachelor’s degree in marketing, business, or a related field, or 6+ years of marketing experience. Familiarity with multi-channel marketing campaigns. Strong communication, time management, and problem-solving skills. Landing page creation experience preferred. SAAS software industry, marketing automation experience preferred. Working Environment: Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work. Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds. Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts. May be required to perform tasks in the field within and/or across University campuses. Ability to clearly communicate to perform essential functions. Department Statement: About the Learning Enterprise ASU’s Learning Enterprise expands universal access to opportunity for learners – at every stage in life. Serving over 1.2 million learners in over 150 countries worldwide, we're reimagining the role of universities in society as catalysts of economic and social mobility, guided by the belief that all learners can harness education as a ladder of opportunity. Our programs meet learners wherever they are, removing the barriers while prioritizing belonging and support. Through ASU’s Learning Enterprise, it’s easy to get started on your learning journey – and there’s no limit to where you can go. Learn more at https://learning.asu.edu/. At Learning Enterprise, we share a common set of values that guide our work and collaboration: Scrappy. We are undaunted by challenges. We remain undeterred by anything that stands in the way of moving our vision forward. If we fall, we get up, over and over again. If it doesn’t exist, we create it. If something doesn’t work, we try something else. Driven. We always push to be better for ourselves, for each other, and for our students. We are not defeated or guided by the status quo. We see what could be and relentlessly pursue it. Intentional Architects. We know our attitude towards what we are doing will determine our success. We see the big picture and take deep pride in building every block that makes up our long-term vision. We are motivated by the potential of a transformed future while remaining firmly focused on tending to the tasks in front of us today. Leading from the heart. We deeply care about people and their well-being. Everyone is unconditionally supported. We believe in human potential and invest in continuous growth. Candid collaborators. We share ideas and feedback at all levels. We have strong opinions loosely held and intentionally engage in debate. We strive for clarity through direct and honest communication. We know our work is better for it. Driving Requirement: Driving is not required for this position. Location: Campus: Tempe Funding: No Federal Funding Instructions to Apply: Current Employees and Students should apply directly within Workday using the Jobs Hub. Use this link and log in using SSO: https://www.myworkday.com/asu/d/inst/1$9925/9925$17839.htmld To be considered, your application must include all of the following attachments: Cover letter Resume/CV Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission. Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position. Need help finding the right job? We can recommend jobs specifically for you! Create a custom Job Alert by selecting criteria that suit your career interests. ASU Statement: Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe. ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law. Notice of Availability of the ASU Annual Security and Fire Safety Report: In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456. Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources. Employment Verification Statement: ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications. Background Check Statement: ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check. Fingerprint Check Statement: This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check. Current ASU employees and Contingent Workers should log into Workday to search for and apply to jobs using the Jobs Hub. Submitting your application using this portal may result in longer recruitment times. If you are not a current ASU employee, please create an external candidate account using a personal (non-ASU) email address and continue your application through this site. For step-by-step instructions, refer to the ASU Application Guide for External Candidates If you are a student (worker and non-worker) interested in applying for student jobs, please log into Workday to search for and apply to jobs using the Jobs Hub and click on Find Student Jobs in the lefthand menu. If you are a student (non-worker) interested in applying for staff jobs, please create an external candidate account using a personal (non-ASU) email address and continue applying through this site. About Arizona State University Recognized by U.S. News & World Report as the country’s most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration.

Responsibilities

The Marketing Automation Strategist is responsible for designing, building, measuring, and improving marketing automation strategies to enhance learner experiences. This includes collaborating with teams to execute sophisticated marketing automation and nurture programs.