Marketing Automation Strategy Manager at Open Universities Australia

Docklands, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

0.0

Posted On

12 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing Strategy, CRM Strategy, Customer Engagement Strategy, Marketing Automation, Salesforce Marketing Cloud, Hubspot, Braze, Marketo, Strategic Change Leadership, Stakeholder Influence, Data Strategy, Journey Design, Audience Insight, Segmentation, Behavioural Insight, Experimentation

Industry

Higher Education

Description

Company Description At Open Universities Australia (OUA), we believe quality education should be accessible to everyone. For more than 30 years, we’ve helped over 400,000 students take their next step. Often during some of the most important moments of their lives. Every experience we create, conversation we have and decision we make helps open new doors for learners across Australia. When we do our best work, we help change lives every day. Our values guide how we work together. We act for our customers, care for each other and focus on continuous improvement. We are proud of our friendly, curious and inclusive culture where people are trusted, supported and encouraged to grow. Job Description We’re looking for a Marketing Automation Strategy Manager to help shape the future of how OUA engages with learners. This is a rare opportunity to rethink how we support students across their entire journey. From first exploration through to enrolment and progression. You’ll lead the evolution of OUA’s lifecycle marketing strategy and engagement model. Bringing together audience insight, behavioural science and technology to create connected experiences that help students make confident decisions about their education. A key part of the role will be reviewing how lifecycle engagement works today across technology, data and ways of working. You’ll then define the future approach that will support OUA’s next phase of growth. If you enjoy solving complex problems, connecting strategy with execution and building experiences that genuinely help people move forward, this role will give you the space to do it. What you’ll be doing Define OUA’s next generation lifecycle marketing strategy and build a clear multi-year roadmap. Review current lifecycle engagement capabilities across technology, data, journeys and ways of working. Then define the future approach. Design connected lifecycle experiences that guide learners through key moments in the student journey. Partner with Customer Insights to deepen audience understanding and strengthen segmentation and decision frameworks. Apply behavioural insight and experimentation to reduce friction, increase learner confidence and support progression. Build strong relationships across Content, Product, Engineering and Advisory teams to influence roadmaps and align delivery. Develop the strategic case for change and help lead the implementation of OUA’s future lifecycle engagement model. What you’ll bring Experience leading lifecycle, CRM or customer engagement strategy in complex organisations. Familiarity with marketing automation and engagement platforms such as Salesforce Marketing Cloud, Hubspot, Braze or Marketo. A strong ability to lead strategic change and influence senior stakeholders. Experience improving marketing technology, data or engagement capabilities to support future growth. A strategic mindset with the ability to turn insight into action. A data driven approach that uses experimentation and audience insight to guide decisions. Experience in a service-based industry such as financial services or education where trust and long-term relationships matter. Why you’ll love working at OUA OUA is a not-for-profit organisation with a strong people-first mindset. We offer meaningful work that changes lives while supporting the wellbeing, growth and belonging of our team. When you join OUA, you become part of a supportive and inclusive environment where your ideas are valued and your development matters. Here are some of the benefits you’ll enjoy: Flexibility and ways of working Hybrid working with three days working from home Workation leave, giving you the option to work from anywhere for up to 10 days each year Leave that supports you 12 weeks paid parental leave for primary carers, regardless of gender Additional purchased leave to support greater flexibility Menstrual and menopausal wellbeing leave with up to six additional paid days each year Inclusive leave to celebrate cultural or personal events Health and Wellbeing Discounted gym memberships and health insurance Annual flu vaccinations A paid Calm subscription to support your wellbeing Learning, growth and financial benefits Short term incentives and not-for-profit salary packaging, including novated leasing Subsidised study opportunities and study leave Learning and professional development opportunities How to apply OUA is committed to building a diverse and inclusive workplace. Our marketplace is for everyone and so is our team. We welcome applicants from all backgrounds and lived experiences. Even if you don’t meet every requirement, we encourage you to apply. You may bring strengths and perspectives we haven’t yet considered.

Responsibilities

The manager will define the next generation lifecycle marketing strategy and build a multi-year roadmap, reviewing current capabilities across technology, data, and ways of working to define the future approach. They will design connected lifecycle experiences to guide learners through key student journey moments and partner with insights teams to strengthen segmentation.