Marketing & Brand Development Manager (F&B) / MNC / Central

at  RECRUITPEDIA PTE LTD

OUR CLIENT IS A WELL-ESTABLISHED MNC, MARKET LEADER IN THE F&B INDUSTRY. THEY ARE LOOKING FOR A MARKETING & BRAND DEVELOPMENT MANAGER TO ASSIST THEIR TEAM FOR THE NEXT PHASE OF THEIR BUSINESS. THEY ARE LOCATED IN THE CENTRAL AREA – EASILY ACCESSIBLE.

Responsibilities:

• Develop and implement innovative marketing strategies and campaigns that align with business objectives, enhance brand positioning, and drive market growth.
• Assess the brand image and refine branding strategies to enhance market presence and customer engagement across various media channels, while monitoring both in-house and competitor activities for continuous improvement.
• Propose and roll out branding initiatives, marketing campaigns, and special projects, ensuring all activity is assessed for effectiveness and impact.
• Establish key performance indicators, track marketing performance, and provide monthly reports on campaign effectiveness and distribution channel initiatives to ensure optimal return on investment.
• Supervise the development of corporate communications materials such as promotional assets, editorial content, press releases, printed ads, billboards etc.
• Conceptualize and execute creative community engagement programs to enhance brand visibility and customer loyalty.
• Build and maintain new and existing partnerships with external stakeholders for collaborative events and brand initiatives.
• Oversee relationships with public relation and marketing/advertising agencies, ensuring successful execution of campaigns and securing media coverage for key company events.
• Collaborate with internal team to design and implement an effective and budget-conscious marketing calendar.
• Generate and present marketing performance reports for management review.
• All other ad hoc duties as assigned

Requirements:

• Minimum Diploma in Marketing or other relevant field of studies
• Minimum 3-5 years of relevant managerial experiences preferably from F&B industry
• CRM experience will be a great advantage

We regret that only shortlisted candidate will be notified.
Recruitpedia Pte. Ltd.
EA License No: 19C9682
EA Personnel No: R23115674 (Chong Jia Jia

• Develop and implement innovative marketing strategies and campaigns that align with business objectives, enhance brand positioning, and drive market growth.
• Assess the brand image and refine branding strategies to enhance market presence and customer engagement across various media channels, while monitoring both in-house and competitor activities for continuous improvement.
• Propose and roll out branding initiatives, marketing campaigns, and special projects, ensuring all activity is assessed for effectiveness and impact.
• Establish key performance indicators, track marketing performance, and provide monthly reports on campaign effectiveness and distribution channel initiatives to ensure optimal return on investment.
• Supervise the development of corporate communications materials such as promotional assets, editorial content, press releases, printed ads, billboards etc.
• Conceptualize and execute creative community engagement programs to enhance brand visibility and customer loyalty.
• Build and maintain new and existing partnerships with external stakeholders for collaborative events and brand initiatives.
• Oversee relationships with public relation and marketing/advertising agencies, ensuring successful execution of campaigns and securing media coverage for key company events.
• Collaborate with internal team to design and implement an effective and budget-conscious marketing calendar.
• Generate and present marketing performance reports for management review.
• All other ad hoc duties as assigne