ROOBS GmbH

MARKETING & BRAND MANAGER (F/M/D) - with Lead Perspective

Cologne, Germany

Permanent employment contract

WHO WE ARE.

WE ARE ROOBS – ROOTS OF ORIGIN BRANDS.

One company. One platform. One movement.

A team of creative minds, strategists, doers and visionaries.

ROOBS is an international wholesaler of medical cannabis with a strong global network, state-of-the-art logistics and a clear vision: "We are here to change the game, together."

Not as a cliché, but as medicine, as responsibility & lifestyle.

As a bridge between pharmaceuticals, science, creativity and community.

We believe in design that is not only beautiful – but tells a story.

We grow sustainably, think creatively, and build strong brands with character. As we expand our activities and team, we are looking for support in the areas of Brand, Design & Content – ​​a versatile role for someone who is passionate about bringing creative ideas to life and actively shaping brands.

We build brands that are more than just products.

With attitude. With culture.

Working at ROOBS means:

Shape the future, don't just manage it.

Here, there's room for your vision, your attitude, your style.

Here, aesthetics meet impact. And teamwork meets genuine collaboration.

If you understand design as a language –

If you're looking for a team that thinks big and sticks together –

If you feel design, instead of just delivering it –

Then ROOBS is the right place for you.

Tasks

YOUR MISSION.

Think. Structure. Create. Make it happen.

We are not looking for someone who waits in the morning for a ready-made to-do list.

We are looking for someone who can identify what needs to be done next, set priorities, structure projects and bring them to fruition together with a small team.

You will continue to work hands-on on marketing, brand and creative topics – but at the same time you will take responsibility for processes, timings and teamwork.

MARKETING & BRAND

• Together with the team, you will further develop our brands and their communication, ensuring a consistent brand presence across all channels and touchpoints.
• You translate company and marketing goals into concrete measures and contribute your own ideas for campaigns, product launches, social media and brand experiences.
• You develop target group-oriented marketing and activation measures and actively participate in the conception and implementation.
• Events & Go-to-Market: You conceptualize, plan, and implement events and go-to-market measures – from the initial idea to market activation.
• You have a basic understanding of SEO & SEA and consider digital visibility in your actions.

CREATIVE & DESIGN

• You bring a strong understanding of design, aesthetics, typography, and brand management.
• You can develop and evaluate creative concepts and think them through further together with the team.
• Depending on the project, you will also work operationally on designs, layouts and marketing materials.
• You are familiar with the relevant Adobe programs and can not only evaluate files and designs, but also implement them yourself if necessary.
• You will be involved in content production, photo shoots, and the development of digital and physical brand assets.

PROJECTS & ORGANISATION

• You independently structure marketing projects – from idea to implementation.
• You set realistic timelines, define next steps, and keep deadlines in mind.
• You prioritize your own tasks independently and help the team to focus on the right topics.
• You recognize which tasks you can take on yourself and which can be sensibly distributed within the team.
• You ensure that projects don't stall but are actively driven forward. You create structures where they are lacking – without turning every project into a complicated process.

TEAM & LEAD PERSPECTIVE

• You are keen to take on responsibility not only for your own tasks, but also, in the long term, for a small team.
• You coordinate tasks, provide guidance, and support others in independently advancing their own topics.
• You can give feedback, share knowledge, and professionally develop team members.
• You contribute your own suggestions instead of solely waiting for briefings or decisions.
• You work closely with management and other departments and can derive concrete next steps from overarching goals.
• For us, being a leader doesn't just mean delegating tasks. We're looking for someone who takes responsibility and pitches in themselves.

qualification

YOUR PROFILE.

Senior enough to lead. Hands-on enough to do.

We don't care how many years of professional experience are listed on your resume. What matters is how you work .

YOU ARE A GOOD FIT FOR US IF YOU:

• You have several years of experience in marketing, brand management, design, or a comparable creative environment.
• You understand marketing and branding both conceptually and operationally.
• You work very independently, in a structured and solution-oriented manner.
• not waiting for someone to tell you the next five tasks
• You can independently prioritize, structure, and drive projects forward.
• You enjoy taking on responsibility and can motivate other people.
• have a good sense of who in the team can best take on which task
• You have high quality standards without losing sight of speed and pragmatism
• You feel comfortable in a rapidly growing environment where there isn't a ready-made process for everything yet.
• You not only develop ideas, but also ensure that they are implemented.
• You have very good German and good English skills.
•