Marketing Brand Manager at Hickory Tavern

Charlotte, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

04 May, 26

Salary

0.0

Posted On

03 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Campaign Execution, Loyalty Marketing, Lifecycle Marketing, Digital Marketing, Email Campaigns, Social Media Strategy, Online Reputation Management, Menu Management, Budget Management, ROI Analysis, Cross-functional Collaboration, Local Store Marketing, Data Analysis, Brand Acumen, Project Management

Industry

Restaurants

Description

Description This position requires schedule flexibility (including nights, weekends, and holidays) and up to 40% travel. The Marketing Brand Manager leads day-to-day marketing execution for Hickory Tavern, supporting broader brand strategy to increase awareness, drive traffic, and deepen guest engagement. This role partners cross-functionally with Operations and Culinary to deliver impactful marketing across digital channels and in-restaurant touchpoints, including loyalty initiatives through Punchh. Essential Functions Brand & Campaign Execution Own and execute day-to-day marketing initiatives aligned with overall brand strategy Support programs that grow brand awareness, drive traffic, and increase guest engagement Lifecycle, Loyalty & Digital Marketing Lead loyalty and lifecycle marketing programs using Punchh Develop and execute targeted email campaigns to increase engagement and retention Analyze campaign performance and continuously optimize based on insights Implement digital marketing initiatives while staying current on trends and best practices Digital Guest Touchpoints Manage brand website content to ensure accuracy and alignment with current promotions Execute marketing programs within third-party platforms (e.g., online ordering and delivery tools), ensuring offers and messaging are accurate and effective Coordinate with internal teams and external vendors as needed Local Store Marketing Partner with Area Leaders and Restaurant Managers to develop community-specific marketing initiatives Identify and cultivate local partnerships to increase brand visibility and drive traffic Social Media & Guest Engagement Develop and execute social media strategies to grow brand presence and engage target audiences Monitor social channels, respond to guest inquiries, and support online reputation efforts Online Reputation Management Monitor and respond to guest reviews across platforms Implement strategies to drive positive guest feedback and ratings Menus, In-Store Experience & Promotions Collaborate with Culinary to update menus in alignment with brand positioning and trends Oversee design, printing, and distribution of physical menus Develop in-store collateral and promotional materials to enhance the guest experience Coordinate production of marketing assets across channels Budget & Performance Management Manage marketing budget(s) to ensure efficient allocation and strong ROI Provide regular performance reporting and data-driven recommendations Requirements Qualifications Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience) 3+ years of marketing experience, preferably within restaurants, hospitality, or multi-location consumer brands Proven experience developing and executing marketing programs across digital channels Experience collaborating cross-functionally with Operations and Culinary teams to execute in-restaurant marketing initiatives Background in local store marketing and community partnership development Skills Strong brand acumen with a keen attention to detail Ability to balance strategic thinking with hands-on execution Clear communicator and collaborative partner, particularly with restaurant operations teams Highly organized with the ability to manage multiple projects and deadlines simultaneously Data-driven mindset with the ability to analyze performance and optimize marketing efforts Proficiency in social media platforms and working knowledge of design tools such as Canva or Adobe

Responsibilities

The Marketing Brand Manager leads daily marketing execution for Hickory Tavern, focusing on increasing awareness, driving traffic, and deepening guest engagement through cross-functional partnerships. This role is responsible for owning brand and campaign execution, leading loyalty/lifecycle marketing via Punchh, and managing digital touchpoints.