Marketing & Brand Manager at S&K Building Services

Lawrence, Indiana, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Sep, 26

Salary

0.0

Posted On

14 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEO, Paid Media, Google Ads, Google Business Profile, Content Creation, Lead Generation, WordPress, LinkedIn Campaign Manager, Meta Business Suite, Digital Strategy, Brand Management, Google Analytics, Copywriting, Video Editing, Technical SEO, Market Analysis

Industry

Facilities Services

Description

Position Summary S&K Building Services is looking for a driven, digitally fluent Marketing & Branding Manager to build, scale, and own our entire marketing presence from the ground up. This is a high-impact, high-ownership role where strategy meets execution. From Google Business Profiles and paid advertising to SEO, social media, website management, lead generation, and content creation-you'll be at the center of it all, shaping how S&K shows up in every market we serve. We're looking for someone who's energized by building something meaningful, thrives in a hands-on environment, and is confident operating with autonomy while collaborating closely with branch leaders and senior leadership. What You'll Own & Drive Dominate Local Presence (21 Markets) Take full control of our Google Business ecosystem across 21 locations and 15 brands: Fully optimize and elevate every profile - from visibility to conversion Launch coordinated weekly content across all markets Build a centralized system for scale and consistency Track and report performance across impressions, calls, and discovery Build a High-Performing Paid Engine Drive demand and revenue through strategic digital advertising: Launch and optimize Google Search + Local Service Ads (Google Guaranteed) Target key decision-makers via LinkedIn campaigns Own budget strategy and performance reporting (CPL, CPC, ROAS) Continuously test, iterate, and scale what works Lead SEO & Own the Search Strategy Turn S&K into a search powerhouse: Execute a full technical SEO overhaul Build city-specific strategies across all 21 markets Create high-value landing pages for priority services Implement advanced schema and AI-search-ready content Publish ongoing thought leadership and industry content Create a Bold, Consistent Social Presence Bring every brand to life across platforms: Launch and manage LinkedIn, Facebook, and Instagram for all brands Deliver high-frequency, platform-native content (Reels, carousels, before/after) Maintain rapid engagement standards across all channels Build a recognizable, consistent voice across 15 brands Own the Website Experience Transform skbuildingservices.com into a conversion machine: Build high-impact service pages and city landing pages Optimize for performance, speed, mobile, and SEO Ensure every page is built to convert - clear, compelling, and measurable Fuel Lead Generation & Growth Create a predictable inbound pipeline: Implement full-funnel tracking and attribution Optimize landing pages with trust signals and client proof (CBRE, JLL, Colliers) Deliver clear, data-driven reporting to leadership Tell the Story Through Content Lead all content creation across digital and print: Develop compelling sales materials and brand collateral Capture and produce jobsite video content Write powerful, conversion-focused web and marketing copy Highlight success through case studies and storytelling Strengthen Internal Alignment Be the connector across teams and markets: Deliver monthly updates on wins, campaigns, and initiatives Build a shared content library and brand toolkit Empower local teams with ready-to-use templates and assets Support leadership communications across growth and expansion What It Takes to Win in This Role You're someone who: Thrives in ownership and autonomy Can manage complexity across multiple brands and markets Brings hands-on expertise in SEO, paid media, and digital platforms Is both strategic and execution-focused Loves building systems, not just maintaining them Why This Role Matters This role is about more than marketing - it's about building the engine that fuels S&K's next phase of growth. You'll have the opportunity to: Shape how the company shows up in every market Drive measurable revenue impact Create consistency across a growing portfolio of brands Partner directly with leadership on company-wide strategy Qualifications Required Bachelor's degree in Marketing, Communications, Digital Media, or related field 3 years minimum of hands-on digital marketing experience with multi-location or multi-brand ownership Google Ads and Google Analytics 4 certifications or affluency in system Proven local SEO experience - GBP setup and optimization, city-level keyword strategy, schema markup Hands-on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience Self-directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets Preferred Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience Prior experience unifying digital marketing across multiple acquired regional brands Basic video editing and on-site content capture capability

Responsibilities

The role involves building and scaling the entire marketing presence across 21 markets and 15 brands, focusing on local SEO and paid advertising. Key duties include managing Google Business Profiles, driving lead generation, and creating consistent brand content across digital and print platforms.