MARKETING BRAND SPECIALIST

Responsible for assisting and managing the development and implementation of assigned brand marketing programs including, but not limited to, the creation and execution of advertising and marketing messaging, campaign and frontline marketing materials, and media programs for designated business lines. Ensures that all brand messaging and related activity is executed in a timely, compliant and cost-effective manner, and that all such activity is aligned to the Comerica Promise.

POSITION QUALIFICATIONS:

• Bachelor’s Degree from accredited university. Requires minimum of 6 years of experience managing the creative development and production process within a marketing department or advertising agency; OR 6 years of experience in the sale or development or financial services products
• Preferred experience in the management of the creative process
• Pocus on the ability to distill business goals/input into effective creative strategies that can be leveraged by agency partners to create compelling and differentiated brand messaging in the marketplace
• Excellent written and verbal communication skills
• Proficiency in MS Word, Excel and Outlook
• Ability to effectively manage multiple detailed tasks simultaneously; deep understanding of intradepartmental and interdepartmental relationships; strong sense of accountability for performing responsibilities in a timely and high-quality manner; highly collaborative work style
  WORK BEST CATEGORY:Category C - Days in the office will either be designated days or will vary week to week from 2-5 days
  HOURS:8:00am - 5:00pm Monday - Friday
  SALARY:To Be Determined Based on Individual Experience