Marketing Business Line Strategist at Regions Bank

Birmingham, Alabama, United States -

Full Time

Start Date

Immediate

Expiry Date

31 Jul, 26

Salary

0.0

Posted On

02 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Data analysis, Relationship building, Digital marketing, Direct marketing, Cross-functional collaboration, Content roadmap development, Negotiation, Influence, Communication, Project management, Strategic planning, Wealth management, Microsoft office

Industry

Banking

Description

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description: At Regions, the Marketing Business Line Strategist contributes to integrated marketing efforts designed to meet and exceed customer needs and expectations as well as drive business outcomes including profitability, growing customer base, and deepening relationships. This position serves as a liaison between Marketing and various business lines. Primary Responsibilities Contributes to the development and overall execution of the Marketing plan and committed outcomes Partners with Marketing/SCX centers of excellence and business teams to continuously innovate, identify, and test new and radical marketing programs Partners with product, brand, and content teams to ensure marketing programs deliver personalized communications that meet the needs and preferences of the Banks customers Partners with the content and execution team to develop and manage a creative/content roadmap across channels May offer advice and guidance to junior strategists This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. Requirements Bachelor’s degree in Marketing or a related field Five (5) years of Banking and/or Marketing experience Preferences Master of Business Administration (MBA) or a related graduate degree Experience working on cross-functional teams Direct and digital marketing experience Knowledge of marketing principles and measurement Skills and Competencies Ability to build strong relationships with business partners across various functions Ability to research, analyze data, and derive facts Ability to work in a fast-paced, multi-tasked environment Ability to work under pressure and meet deadlines Knowledge of marketing principles and measurement Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.) Sense of urgency, solid judgement, and prioritization skills Strong verbal, written communication, and organizational skills Strong work ethic and self-motivation This position will be aligned to the Wealth Management business group at Regions, specifically Investment Solutions and Institutional Services, and will require an understanding of Wealth Management’s products, solutions, sales processes, audiences, and regulatory implications. The position will develop data-drive, customer centric marketing communications strategies and tactics that are reflective of Regions’ Wealth Management brand and value propositions. The ideal candidate will: Have marketing communications experience supporting a Wealth Management business / firm Be a skilled negotiator and have the ability to influence others Be a team-player and leader while also being an independent thinker and decision maker Position Type Full time Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position. Job Range Target: Minimum: Median: Incentive Pay Plans: This job may participate in an annual discretionary bonus plan. Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions. Paid Vacation/Sick Time 401K with Company Match Medical, Dental and Vision Benefits Disability Benefits Health Savings Account Flexible Spending Account Life Insurance Parental Leave Employee Assistance Program Associate Volunteer Program Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser. https://www.regions.com/about-regions/welcome-portal/benefits Location Details Regions Center Location: Birmingham, Alabama Equal Opportunity Employer/including Disabled/Veterans Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company. About Regions At Regions, our culture focuses on five core values that are a commitment to how we will do business: Put people first Do what is right Focus on your customer Reach higher Enjoy life Through these values, our mission to make life better drives our desire to improve and make a positive difference in the communities where we work and live through financial investments and volunteering.

Responsibilities

The Marketing Business Line Strategist acts as a liaison between marketing and business lines to develop and execute integrated marketing plans. They innovate and test new marketing programs while ensuring personalized communications that align with business outcomes and customer needs.