Marketing Business Partner at City of Greater Geelong

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Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

106158.0

Posted On

31 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing Plans, Content Creation, Social Media Management, Webpage Optimisation, Sponsorship Coordination, Event Coordination, Brand Standards, Internal Communications, External Communications, Content Crafting, Data Analysis, Time Management, Stakeholder Engagement, Report Production, Digital Tools Usage

Industry

Government Administration

Description

About the role Reporting directly to the Manager Marketing, you’ll lead the development and delivery of strategic marketing plans for your portfolio, working closely with the Marketing Office to bring them to life. You’ll create structured, results driven plans with clear objectives that protect and strengthen the City’s master brand and sub-brands across all departments, while ensuring alignment with the Council Plan. Key responsibilities include: * Deliver high-impact marketing initiatives that align with departmental goals and drive real results. * Plan, execute and evaluate strategic marketing campaigns and annual activity plans. * Manage selected social media channels, creating engaging photo and video content. * Lead the development and optimisation of portfolio webpages to enhance user experience. * Coordinate sponsorships, events and exhibition opportunities to maximise visibility and impact. * Ensure all marketing activity meets governance, regulatory and brand standards. * Support internal and external communications, including content for emergency and crisis situations. * Craft compelling content and key messages that elevate City services and connect with the community. About you To be successful in this role, you will have a relevant tertiary qualification in marketing, communications, public relations or a related field with several years of relevant senior experience working in a similar role Essential Experience: * Strong writing skills with the ability to source and create engaging content. * Highly organised with excellent planning and time management capabilities. * Proven ability to work both independently and collaboratively to deliver results. * Experience in marketing roles, with hands-on use of digital tools and platforms. * Skilled in analysing customer data and metrics to uncover insights and drive improvement. * Confident communicator with the ability to deliver high-quality advice to senior leaders, facilitate workshops, engage stakeholders, and produce polished reports. If this sounds like the role for you, then click apply now! A career with us We’d love for you to continue your career with the City and set the benchmark for a sustainable, inclusive and culturally safe workplace. With a range of benefits, flexible working options, learning and development opportunities, support services and the opportunity to give back to the community, the City has so much to offer! Click https://www.geelongaustralia.com.au/employment/article/item/8d1155a0d84344d.aspx [https://www.geelongaustralia.com.au/employment/article/item/8d1155a0d84344d.aspx] to view all the benefits to you working at the City. We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process. Applications and Enquiries Click the Position Description link to view more information about this position. Enquiries: Kirsty Quick| Manager Marketing kirsty.quick@geelongcity.vic.gov.au [kirsty.quick@geelongcity.vic.gov.au] Click the Apply button to submit your application or find out more about this opportunity. If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at careers@geelongcity.vic.gov.au [careers@geelongcity.vic.gov.au] noting your preferred method of communication and contact details and a member of the team will be in touch. We collect demographic data to help us learn who our advertisements are reaching and how we can reach an even more diverse audience. We are committed to building a more diverse team. Your responses to our demographic questions are strictly confidential and will not be individually shared.

Responsibilities

The role involves leading the development and execution of strategic marketing plans for a portfolio, ensuring alignment with departmental goals and the City's master brand. Key duties include delivering high-impact initiatives, managing social media, optimizing web content, and coordinating sponsorships and events.