Marketing Campaign Coordinator at Informa

Newton, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

60000.0

Posted On

12 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Management, Lead Generation, Demand Fulfillment, Performance Optimization, AB Testing, Copywriting, Landing Page Optimization, Inventory Experiments, Reporting, Audience Segmentation, CDP Experience, Industry Research, Data Analysis, B2B Marketing, Communication Skills, Problem Solving

Industry

Information Services

Description

Company Description Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. For more information, visit informatechtarget.com and follow us on LinkedIn Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover. Job Description This role can be based in our 275 Grove St, Auburndale, MA 02466 office The Marketing Campaign Coordinator will help take our marketing campaigns and lead generation process to the next level. In this role, you’ll work closely with the demand fulfillment team to develop and consistently optimize our various lead campaigns targeting our different industries. In this role you will: Manage execution of lead generation promotions for our B2B content marketing campaigns. Work closely with the larger team to ensure smooth and efficient campaign delivery operations. Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments). Develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads. Demonstrate big picture understanding of how lead generation ties into the larger audience and our company goals. Execute and optimize audience segmentation for campaigns with our CDP.Proactively research and identify industry trends. Measure, analyze and report on programs across a variety of metrics and KPIs to inform future strategic campaign execution. Qualifications 1-2 years of experience developing and executing B2B marketing programs. Excellent copywriting and creative skills; show an ability to communicate to niche audiences by learning their lingo. Proven success in managing multiple / concurrent multi-channel campaigns. Record of owning projects from concept to execution to reporting on results. Experience with various marketing platforms + tools. Excellent written and verbal communication skills. Knack for problem solving and improving efficiencies. Additional Information TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world See how Informa handles your personal data when you apply for a job here. The salary range for this role is $50,000 - $60,000 based on experience.

Responsibilities

The Marketing Campaign Coordinator will manage the execution of lead generation promotions for B2B content marketing campaigns and work closely with the demand fulfillment team to ensure smooth delivery operations. This role involves continuously monitoring campaigns to measure and optimize performance through testing and experimentation, and developing weekly reports on marketing impact.