Marketing Campaign Manager

at  Dentsu

Job Description:
Company Description
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit
www.merkle.com
.
In this role you will report to our Team Lead Marketing Consulting.
We offer in this role a hybrid work environment with some travels to Lugano.
Here are some of the exciting tasks awaiting you:

Overall key responsibilities:

• Leads the building, development and delivery of strategic omni-channel marketing plans
• Continually monitors current marketing trends, new technology solutions and competitive strategies – and then translates them into new marketing ideas for clients
• Shows a strong understanding of differences in marketing to customers in different verticals and environments
• Develops trusted, long-term relationships with key client contacts and executives
• Ensures meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinking

Campaign-focused responsibilities:

• Strategy & Planning: Develop creative, impactful campaign concepts aligned with business goals and audience needs. Collaborate on visuals and messaging.
• Preparation: Create presentations, gather feedback, and provide clear briefs for creatives. Ensure accuracy and consistency in multiple languages.
• Execution: Coordinate media planning, refine texts, manage translations, and ensure legal approval.
• Launch & Monitoring: Oversee launches, ensure readiness, monitor performance, and resolve issues promptly.
• Analysis & Optimization: Evaluate performance, prepare results, and identify improvements for future campaigns.

A mix of the following is the person we are looking for:

• Manage multiple projects, prioritize tasks, and meet tight deadlines without compromising quality.
• Demonstrate in-depth knowledge of digital channels.
• Communicate excellently, both verbally and in writing.
• Pay meticulous attention to detail.
• Collaborate and work well in a team.
• Be fluent in English and German; Italian is a plus.

Additional information
We work with motivated people, who support and enrich each other. We live the possibilities of the digital world through home office, meaning you can work anywhere (within Switzerland) with flexible (annual) working hours. We also value face-to-face exchanges in our offices (Geneva, Zurich, Lausanne, St. Gallen).

These are some of the things we offer:

• 25 days of holidays & 3 wellness days
• 2 volunteer days for charitable activities
• 40-hour week & overtime compensation
• Flexible working hours model (flextime)
• Independent home office management
• State-of-the-art, creative office space with ergonomically equipped workstations
• Full access to Dentsu Academy, on-site learning sessions, online language courses
• Multiple discounts e.g. for gym, mobile plans, tech equipment, car dealers

If you feel inspired by us, we will probably be inspired by you. Join us now and apply online to make sure we match each other’s expectations. We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age, as well as sexual orientation and identity.
We look forward to hearing from you!
Location:
Zürich - Giessereistrasse 18
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanen

Overall key responsibilities:

• Leads the building, development and delivery of strategic omni-channel marketing plans
• Continually monitors current marketing trends, new technology solutions and competitive strategies – and then translates them into new marketing ideas for clients
• Shows a strong understanding of differences in marketing to customers in different verticals and environments
• Develops trusted, long-term relationships with key client contacts and executives
• Ensures meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinkin

Campaign-focused responsibilities:

• Strategy & Planning: Develop creative, impactful campaign concepts aligned with business goals and audience needs. Collaborate on visuals and messaging.
• Preparation: Create presentations, gather feedback, and provide clear briefs for creatives. Ensure accuracy and consistency in multiple languages.
• Execution: Coordinate media planning, refine texts, manage translations, and ensure legal approval.
• Launch & Monitoring: Oversee launches, ensure readiness, monitor performance, and resolve issues promptly.
• Analysis & Optimization: Evaluate performance, prepare results, and identify improvements for future campaigns