SKILLS AND EXPERIENCE THAT YOU NEED

• Several years marketing experience in a B2B services environment.
• Marketing experience targeting central government and / or healthcare is beneficial.
• Strong project management capability.
• Excellent event management skills.
• Strong understanding and working knowledge of marketing automation tools and CRM.
• Competent managing data, leads and workflows.
• Excellent written and verbal communication skills.
• Collaborative and good at managing effective relationships.
• Strong ability to prioritise, effectively plan workloads and manage multiple deadlines.
• Works with pace and gets things done.
• Completer finisher.

DIVERSITY, INCLUSION AND BELONGING AT HIPPO

At Hippo, we’re dedicated to creating a diverse, equitable and inclusive workplace that works for everyone. We understand that having a diverse team unlocks our capacity for innovation, creativity and problem solving. Only by building a community of diverse perspectives, cultures and socio-economic backgrounds can we create an environment where all can contribute and thrive.
We actively encourage applications from underrepresented groups including women, ethnic minorities, LGBTQ+, neurodivergent and people with disabilities. We are committed to providing an inclusive and accessible recruitment process that reflects our workplace culture. We are a registered Disability Confident Employer, Mindful Employer, Endometriosis Friendly Employer and a member of the Armed Forces Covenant. Hippo continually strives to remove barriers, provide accommodations and offer reasonable adjustments to ensure equity throughout our practices.
Hi, we’re Hippo.
At Hippo, we design with empathy and build for impact. We do this by combining data-informed evidence, human-centred design and software engineering. We’re a digital services partner who is genuinely invested in helping our clients thrive as modern organisations. Our delivery methodology is truly agile, from concept to reality, supporting innovation and continuous improvement to achieve your desired outcomes.
We firmly believe that technology should serve humanity, not the other way around. We take a human-centred approach to everything we do because we understand that complex problems require a service design approach. This means understanding how users behave and ensuring our solutions work for them in the real world.
Our combination of data, design, and engineering delivers bespoke digital services that make a positive and meaningful impact on organisations and society. We’re confident in our abilities, authentic in our approach, and passionate about what we do. If you’re looking for a digital services partner that can deliver real results, let us help you build for the future and make a lasting impact.

Hippo is seeking a talented Marketing Campaign Manager to join our growing business. The purpose of the Marketing Campaign Manager is to shape and execute effective campaigns targeting specific accounts and segments within the assigned sector, driving engagement and generating leads to support our growth ambitions.
The role can be based in a Hippo office or based remotely, but you must be willing to travel to events and/or meetings as required.

Your role in a nutshell:

• Plan: work closely with the commercial team to understand target accounts and segments for your sector and create tailored end-to-end marketing campaigns across various channels to build awareness, drive engagement and leads.
• Deliver: execute a schedule of appropriate quarterly account marketing and lead generation activity.
• Events: plan and execute events (e.g. lunch and learns, breakfast meetings, round tables and webinars) for target accounts and markets.
• Sponsorship: identify, evaluate, plan, execute and drive engagement and leads from sponsorship opportunities/events.
• Content: work with the wider team to strategise on and deliver effective content strategies within campaigns and journeys to advance leads through the funnel.
• Creative: work with our digital and design partner to execute impactful end-to-end campaigns.
• Insight: for each campaign, set targets, forecast results, report performance and conduct analysis to improve engagement and conversion.
• Nurture: identify opportunities for follow up on all early indicators of interest (website activity, email campaign clicks, social engagement etc) to help develop towards MQLs.
• Enquiries: monitor, qualify and nurture inbound enquiries (email, website, content downloads etc) to MQL stage and handover to commercial team.