Marketing Campaign Manager (Remote) at First American

Tampa, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Mar, 26

Salary

115550.0

Posted On

14 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Campaign Management, B2B Campaigns, Financial Services, Mortgage, Fintech, Salesforce, MarketingCloud, HubSpot, Google Analytics, Project Management, Data-Driven Marketing, KPI Management, Writing, Communication, Presentation Skills, Lead Generation

Industry

Financial Services

Description

Who We Are Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com. What We Do First American Title is seeking an experienced Marketing Campaign Manager to lead and execute strategic initiatives that generate demand, drive leads, and grow revenue. This role owns the development, execution and optimization of integrated programs – new and existing – across digital, email, social, paid media and events. They will work closely with product marketing, sales, operations and creative teams to develop and implement campaigns and supporting sales materials, and track and optimize performance to achieve measurable results. The ideal candidate is a data-driven marketer, experienced in goal setting and KPI management, with a passion for innovation and collaboration, and the ability to craft and deliver effective campaigns targeting key customer segments. Marketing Campaign Manager will run cross-channel campaigns that move the needle on pipeline and brand awareness. What You’ll Do Plan, execute and measure integrated campaigns (web, email, social, ads, events), leveraging marketing automation platforms to design, execute, and optimize, driving lead generation, nurturing prospects, and improving conversion rates Work closely and collaboratively with product marketing, sales, operations, business leadership, and design teams Manage external vendors / agencies as needed Track KPIs and report campaign effectiveness to leadership What You’ll Bring Bachelor’s degree and 7-10 years marketing experience Experience running B2B campaigns across multiple audiences Financial Services, Mortgage, and/or Fintech experience Experience with Salesforce, MarketingCloud, HubSpot and Google Analytics Strong project management skills; this role will juggle multiple business units and simultaneous campaigns Data-first mindset; ability to set up tracking and attribution Excellent writing, communication, and presentation skills Ability to influence without authority and collaborate with others Established history of effective, ROI-driven marketing and sales support, and lead generation Knowledge and understanding of media and media buying Pay Range: $86,675.00 - $115,550.00 annually This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location. What We Offer By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan. Our people are the foundation of First American’s success and that is the reason we put them first. This philosophy has cultivated a culture of happy employees who are highly engaged, passionate about their work and leave each day feeling they have made a difference. By submitting this application, you may convey certain personal information to First American. This information is collected for the sole purpose of determining your qualification for the position you are applying. California residents may learn more by viewing our Privacy Policy. County of Los Angeles Fair Chance Ordinance E-Verify Participation Poster Haven't found your perfect job? Join our Talent Community to submit your resume. Create and receive job alerts for future job opportunities.

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Responsibilities

The Marketing Campaign Manager will lead and execute strategic initiatives to generate demand and drive leads. They will manage integrated programs across various channels and collaborate with multiple teams to optimize campaign performance.