JOB SUMMARY

Discover a career in your hands at HMRC. Whether you’re seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what it’s really like to work at HMRC.
Visit our YouTube channel to watch the full series and come and discover your potential.
The Communications Directorate delivers professional communications on behalf of HMRC and is recognised as running one of the largest and busiest communications teams in government.
We deliver through a host of functions including;•
Internal and Change.•
Press and Digital.•
Brand and Campaigns.•
Strategic.•
External Affairs.•
New/changing tax policies.•
Customer Support and Compliance.•
Borders and Trade.•
Transformation.
With a focus on building professional competence colleagues are expected to work across several skillsets including using data insights, digital channels, stakeholder and business partner relationships.
We are creative, fast-working and encourage collaboration. With a big job to do you’ll be joining a strong, motivated communications team. Striving for innovation and excellence no other department touches the lives of so many people.

JOB DESCRIPTION

Job holder will oversee the delivery of integrated campaigns. The person will lead development of campaign strategy, activation across paid for channels and collaborate with internal teams to deliver low cost/ no cost activities to ensure campaign is delivered across all Owned, Earned and Paid media. The job holder will lead work on developing creatives for paid for channels and lead in-campaign optimisation, and post-campaign evaluation.
• Planning, leading and co-ordinating key campaigns from end-to-end, working with Communications Business Partners to understand business objectives, and seeking input from specialists across the Communications Directorate to deliver excellent campaigns content and joined-up delivery plans across low cost / no cost as well as paid for channels.
• Working with creative agency partners or internal creative team to develop creative asset
• Overseeing the delivery of integrated campaigns; optimising, evaluating and sharing learnings across the directorate.
• Overseeing running of virtual project teams, ensuring effective collaboration across different expert teams (Digital, PR, External Affairs, etc.).
• Developing a culture of continuous learning and improvement.
• Acting as an adviser on campaigns content and delivery.
• Acting as an ambassador for HMRC’s brand and bringing our brand to life through our campaigns.
• Work with internal stakeholders across HMRC, wider government, external agencies and campaign partners to ensure effective and integrated campaign
delivery.

NATIONALITY REQUIREMENTS

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements

Communications / Marketing