Marketing & Channel Lead - Gaming at Vodafone United States

Istanbul, Istanbul, Turkey -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

0.0

Posted On

27 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Research, Customer Research, Marketing Positioning, Customer Experience, Campaign Performance, Go To Market Strategies, Data Analysis, Gaming Market Research, Presentation Skills, Strategic Partnerships, Digital Marketing, Commercial Mindset, Analytical Thinking, Communication Skills, Team Collaboration, Agile Working

Industry

Telecommunications

Description

Lead ""gaming"" focused marketing plans that requires range of skills from market and customer research, shaping and strategizing marketing positioning around customers' business drivers, and enabling best-in-class customer experience in all touchpoints. Track & optimize campaign performance (inline with commercial success KPIs) in each step to understand best performing project layers and opportunities for new customer acquisition. Brief & lead 360 go to market strategies for gaming ecosystem covering communication & execution & activation plans, by working with Brand Strategy & Media, Event & Sponsorship, Digital Services, Loyalty, Insights, Trade Marketing and Digital Marketing teams. Seek opportunities in the gaming market through deepdive data analysis, competition & marketing communication benchmarks, extensive gaming market & trend research to generate actionable insights Perform strong presentation and demonstration ability to influence key stakeholders & external partners. Build & manage strategic partnerships with gaming publishers/studios/platforms. Identify possible traditional and digital media channels & platforms for integrated marketing communication campaigns to maximize visibility. Manage & scale gaming influencer ecosystem, ensure allignment with commercial objectives to drive growth. BSc. degree in business administration, industrial engineering, economics or similar fields of engineering Strong interest in gaming culture is a big plus including: e-sports and digital entertainment ecosystems; follows gaming trends, platforms and communities closely Hands-on experience in digital marketing channels, partnerships and campaign execution Has strong commercial mindset, ability to define marketing and sales opportunities and comfortable working with excel. Has analytical thinking skills in every aspect of work and pays attention to details Strong written and verbal communication skills and inter-personal skills Good team player, have social skills that enables collaboration closely and easily with core team members, stakeholders and partners Result oriented and delivery-focused Flexible mind set to adapt to a constantly changing business field, able to prioritize & multi-tasking and good at handling ambiguity. Knowledge and experience of agile working model and/or ability to adapt to agile working environment and dynamics Not a perfect fit? Worried that you don't meet all the desired criteria exactly? If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

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Responsibilities

Lead gaming-focused marketing plans and track campaign performance to optimize for customer acquisition. Build and manage strategic partnerships within the gaming ecosystem while collaborating with various teams for effective execution.