Marketing Co-Op(Spring) - Must be enrolled in Undergraduate program at Tire Discounters, Inc.

Cincinnati, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Feb, 26

Salary

0.0

Posted On

14 Nov, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Microsoft Office, Excel, Communication Skills, Professional Attitude, Integrity, Confidentiality, Data Analysis, Digital Audits, Competitive Analysis, Project Management, Social Media Planning, Event Planning, Promotion Development, Dashboard Creation, Team Collaboration, Creative Thinking

Industry

Motor Vehicle Manufacturing

Description

Tire Discounters, the nation's largest family-owned and operated tire business, was founded almost 50 years ago. We are dedicated to providing exceptional automotive service with a focus on transparency and care to our nearly 2,300 team members, we offer diverse career paths, industry-leading training, and a commitment to our core values. As a family-owned tire and automotive service retailer, our mission is to prioritize people and safety above all else. We are dedicated to delivering a "WOW" experience to our customers and team members, with a commitment to always do the right thing and challenge the status quo. GENERAL DESCRIPTION: The Marketing Intern position is designed to enhance a student's working knowledge of Marketing activities and related operations. The Marketing Intern will be a key member of the Marketing team, helping develop the communication plans and the execution of how everything comes to life across the full scope of marketing touch points. ESSENTIAL FUNCTIONS: * Project Ownership: Lead the thinking and provide a recommendation on the strategy, plan development and execution across the marketing touch points. Specific projects TBD based on the business timing/needs. Example projects include: Tire Discounters credit card plans, in store creative, social media planning, referral program recommendations, new media opportunities and planning, partnership strategy, promotion development and analysis, event planning, etc. * Digital Audits: Review and report on Tire Discounters presence across different digital platforms, e.g., Yelp, Bing, Tire Discounters website, etc. Lead the recommendations on what Tire Discounters should or should not do as a result of the audit. Work with marketing owner to update platforms. * Competitive Analysis: Lead the weekly competitive analysis that summarizes all the competitive programs and potential threats for Tire Discounters. Lead the recommendations on what Tire Discounters should or should not do as a result of the competitive activity. * Ideas: Every person at TD is responsible for ideas, in marketing, even more so. The marketing intern should continuously be sharing new and different ideas that TD could consider. * Miscellaneous: The marketing team depends on the members of the team to work together and help out where needed. Different projects will pop up throughout the internship and the marketing intern will need to able to flow to the work. * Assist the marketing team with real-world data analysis using Excel, Power Bi, and other tools to measure promotion performance, coupon usage, and product sell-through. * Build and maintain basic dashboards and visual reports that surface insights on sales trends, gross margin, and campaign ROI, including data QA and clear documentation of definitions. Qualifications KNOWLEDGE, SKILLS, AND ABILITIES: * Proficient with Microsoft Office programs with an emphasis in Excel * Exceptional communication skills, verbal and written * Professional attitude, motivation, integrity and the ability to handle confidential information * Willingness to support company philosophies and concepts EDUCATION AND WORK EXPERIENCE: * Current enrollment in an accredited college or university. Major: Marketing, Business, or related field of study PHYSICAL DEMANDS: * This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, photocopier and filing cabinets. * While performing the duties of this job, the employee is regularly required to talk and/or hear. * The employee frequently is required to stand, walk, use hands and fingers, handle and/or feel; lift/carry up to 25 pounds, and reach with hands and arms. * May require traveling to store locations. * On site at Home office

Responsibilities

The Marketing Intern will lead projects related to marketing strategy, execution, and analysis. They will also conduct digital audits and competitive analysis to provide actionable recommendations.