JOB PURPOSE

• The provision of continuous, dynamic, and effective marketing support for the Keylite brand.
• Content lead for social media and management of engagement on the channel.
• Provide support to deliver the e-commerce objectives for online sales, with a focus on blinds and accessory products

MAIN TASKS AND DUTIES

Social Media – content lead and management of social channels, including planning, distribution, monitoring and reporting of activity.
PPC Advertising - Work with third party supplier along with the Head of Marketing & E-commerce to ensure effective delivery of tactical plans to meet commercial objectives. This includes agreeing on message, organising and approving design, agreeing placement and daily monitoring of activity.
Merchandise Management – responsible for stock management including the order and dispatch of merchandise to support internal teams and events.
Marketing co-ordinator lead – for the Verified Build Programme. Work with the Head of Marketing to support the tactical marketing requirements, development of assets, and ongoing growth of the programme.
Copy Writing – confidently write copy for a mix of marketing channels and audiences.
Graphics Development - briefing of graphics on required elements.
Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution.
PR– support with organising copy, liaising with PR consultant.
Events – support in organising event and exhibition attendance and displays together with the Senior Brand Executive.
Point of Sale – support the Senior Brand Executive with organising, production and distribution.
Support the content development and maintenance of content on the Keylite website.
To provide effective day to day marketing support for sales teams, agents, distributors and customers.
Responsible for the effective use of CRM to enhance customer and consumer communications.
Support the development and delivery of the annual brand plan and budgets for Keylite.
To support the implementation and delivery of fully integrated marketing campaigns to timescale and within specified budget.
To complete any other task as is reasonably requested.
Keylite Roof Windows is the UK and Europe’s fastest growing roof window brand. Founded in 2001, the company operates from Burton Upon Trent (South Derbyshire), Cookstown (N. Ireland) and Zambrow (Poland). Part of Keystone Group, Keylite offers a full range of innovative roof windows, flat roof window system, loft ladders, blinds and accessories to specifiers, builders merchants, house builders and installers. With main markets in UK and Ireland, the company is rapidly expanding in markets throughout Europe, Australia and New Zealand.
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